Monday 7, September 2015

Abu Dhabi  – MENA Herald:Bloom Properties, a Bloom Holding subsidiary specialized in the development of sustainableandintegrated communities, has announcedits latest project – Soho Square – themixed-useurban development that encompasses residential, retail and commercial spaceonSaadiyat Island – at Cityscape Global 2015, currently underway at Dubai World Trade Centre.

Set to take shape in the University Neighborhood of Saadiyat Island next to the New York University Abu Dhabi campus, the G+10development will feature 302high-end lifestyle residences upon completion ranging from studio tothree-bedroom apartments, townhouses and penthouse. The units will soon be for offered sale with Bloom and set to offer attractive paymentplans for potential buyers and investors.

Soho Square is the second mixed-usedevelopment by Bloom Properties in the prime location of Saadiyat Island. In April 2015, as part of its participation in Cityscape Abu Dhabi, Bloom launchedits Park View mixed-use developmentthat comprises two buildings – a residential tower and a hotelwhich will be managed by Rotana.

Sameh Muhtadi, CEOof Bloom Holding, said: “Following the massivelysuccessful launch of Park View at Cityscape Abu Dhabi 2015, Bloom Propertieshas received strong interest from investors keen to own a piece of this lucrative investmentdue to its attractive rental yields and location advantages – in the vicinityof New York University Abu Dhabi campus and within proximity to the cultural center of Abu Dhabi with its museums. As Park View was fully sold out within days ofits launch, Bloom Properties has decided to offerourvalued investors with another world-class mixed-used development that ensuresthe same location benefits and high potential returns on investment.”

Soho Square aims to create modern, vibrant and environment-friendly living quarters with a raft of commercial and retail facilities and amenities including restaurants a swimming pool and a fitness center.

Bloom Holding, a subsidiary of National Holding, is a group of companies dedicated to developing sustainable and integrated urban communities that offer an enriching lifestyle and quality of life. The Group is driven by its vision to surpass the expectations of buyers and investors through partnerships with best in class providers in education, hospitality, health care and property services. Bloom Holding has an established and growing portfolio of projects within the UAE, the MENA region, Europe and the United States.