Dubai – MENA Herald: Emirates NBD, a leading bank in the region, has signed up to Visa Inc’s. new Digital Enablement Program (VDEP), making it the first bank in the Central Europe, Middle East and Africa region to participate in the programme and offer its unique services to its customer base.

VDEP connects financial institutions and technology companies to simplify and accelerate the roll-out of new payment and commerce services. The program builds on Visa’s secure token technology and adds a turnkey, toll-free commercial framework accessible to all Visa financial institution clients and leading technology partners around the world. Google, with its Android Pay payment solution, is Visa’s first international program partner and Samsung joined the program in August 2015.

Suvo Sarkar, Senior Executive Vice President & Group Head – Retail Banking and Wealth Management, Emirates NBD said: “Emirates NBD is committed to adopting industry best practices that keep our offerings competitive as well as relevant for customers. We were one of the first banks in the UAE to sign up for the Visa Checkout service, which is designed to revolutionise the way people shop online. As the region’s first bank to participate in Visa’s latest Digital Enablement Program, we are confident of facilitating game-changing online and mobile payment solutions that can be easily availed by our extensive customer base.”

Marcello Baricordi, General Manager UAE and Global Accounts Lead, Visa MENA, said: “In line with our vision of accelerating digital solutions around the world, Visa is excited to partner with Emirates NBD to bring this innovative service to the bank’s extensive network of customers and partners in the UAE.

“As a global technology company, Visa’s goal is not restricted to just developing products, but to pave the way for new and efficient payment technologies to enter global markets quickly and seamlessly through our suite of advanced digital solutions. Through VDEP, we are introducing assets to the UAE that will provide banks and merchants a wider range of options that can help them keep up with the fast-changing digital world.”

Participating in the Visa Digital Enablement program enables Emirates NBD to deliver increased customer value through an easy-to-implement, secure mobile and digital payment services platform. The platform is enhanced by a powerful combination of secure token technology, risk and fraud management services as well as customer data protection to ensure maximum security. The VDEP will also help Emirates NBD expand reach and capability across the region by leveraging Visa’s advanced platform for delivering secure mobile and digital payment services.