Dubai, UAE, September 2015: In a move placing its Dubai hub as one of the Havas Village global spearheads, Havas Worldwide Middle East announced the launch of its new integrated communications model in the region.

This novel concept reflects the network’s determination to remain at the leading edge of the industry in light of its rapidly evolving developments. It brings together the previously separate strategy, creative, digital, media and PR disciplines and enables them to interface in a novel, close-knit model.

Addressing both key clients and executives at the launch ceremony, Patrick Chalhoub, co-CEO of the Chalhoub Group and Havas Middle East’s partner, said “The Havas Village model is designed to meet the present and future needs of clients in a changing world. It is unique, as we go back to a village of professionals who work at the pace of a city. Together, we have pushed the traditional notions of integrated services into a collective where relevant talents can be called upon immediately across expertise pillars and geographical locations in a fluid and seamless process.” Explaining the choice of selecting Dubai as one of the first hubs to reflect the network’s new strategy, he added: “We chose Dubai as one of the first locations to implement Havas Worldwide’s ambitious project due to its emergence as a key global player. The Emirate’s first-class infrastructure enables us to drive the concept throughout our region’s offices, bringing into the Village the more than 300 professionals that are part of our team in the Middle East’s key cities.”

The Dubai Havas Village hub also includes a set of specialized network entities, such as Havas PR, Havas People and Havas Health. “Our concept and outlook have attracted a large team of industry specialists from over 40 nationalities, which creates an exceptional intercultural working environment, making it easier to engage the cultures that surround us in the region, and address efficiently our clients’ needs,” Pierre Soued, the Managing Director of Havas Middle East highlighted. He concluded by stating that “we believe that the new Havas Village structure will provide us with a competitive advantage as we expand our client roster. This ability to extend creative problem-solving at the highest level can only benefit them in ways not possible with the older industry formulas. We look forward to the brave new world as we move into the industry’s future.”