Kuwait – MENA Herald: Action Hotels, the owner, developer and asset manager of branded three- and four-star hotels in the Middle East and Australia is committed to the further roll-out of properties under management by AccorHotels, the world’s leading hotel operator. 
The group’s Founder and Chairman, His Excellency Sheikh Mubarak A M Al Sabah held high-level development talks at the White Palace with Mr Sebastien Bazin, AccorHotels’ Chairman and CEO, in the presence of His Excellency Christian Nakhle, the French Ambassador.
Sheikh Mubarak confirmed that six hotels are already operating and another five are in the pipeline across Accor’s ibis, Novotel and Mercure brands including new hotels in Melbourne, Brisbane and Sohar completing by end of 2015. Action Hotels is one of Accor’s leading partners in the Middle East with more than 2000 rooms and 11 hotels.
The talks, marking Mr Bazin’s first visit to Kuwait, focused on the strong demand for quality economy and mid-market hotels in the region, highlighting opportunities for growth.
Sheikh Mubarak commented: “We are delighted to welcome Mr Bazin and the Accor delegation, in the presence of His Excellency, the French Ambassador, to discuss further expanding our already solid relationship beyond our 11 hotels.’’
“There is strong demand for economy and mid-economy hotels throughout the region, a trend we recognised way back in 2005 and stand committed to today. Indeed, we founded Action Hotels to address this very clear market opportunity to develop midscale and economy hotels in the Middle East, whilst others focused on the luxury end of the market.”