Wednesday 7, October 2015

Dubai – MENA Herald: HMH – Hospitality Management Holdings has joined Alfursan – the Frequent Flyer Program of Saudia. Making the announcement Laurent A. Voivenel, CEO of HMH, said, “We are pleased to announce our partnership with Alfursan, the hugely successful loyalty program of Saudia Airlines, the national airline of Kingdom of Saudi Arabia. As part of the agreement all Alfursan members staying at any participating hotels within the HMH portfolio will have the opportunity to earn 2 Alfursan Miles for each 1 USD spent for their qualifying service”.

To earn miles, guests must quote “Saudia” Alfursan membership number when booking their stay at any participating hotel within HMH network and present their Alfursan membership card at the time of check-in. Whether you are looking for sophisticated luxury or urban elegance, a desert getaway or a family abode, a beach retreat or budget hotel, you will find it all under HMH umbrella.

This new partnership with Saudia supports HMH’s strategy to drive key growth markets. Laurent stressed, “With Alfursan’s vast reach and popularity as a frequent flyer program, it is a very strategic tie-up for us and will increase our brand exposure globally as well as in our top source market Saudi Arabia. Being a leading Halal-friendly, alcohol-free chain of hotels we are uniquely positioned across the Middle East and North Africa, and offer travelers seeking Halal-friendly hotels the perfect choice in a safe environment.”

Saudia is a full-service national carrier of the Kingdom of Saudi Arabia. The airline flies to 118 destinations worldwide with a fleet of 153 and is witnessing exceptional growth. It plans to add more than 80 planes to its fleet by 2020. There are currently 52 lounges for Alfursan members in 36 countries.