Dubai – MENA Herald: Dubai International Financial Centre (DIFC), the financial gateway connecting businesses and institutions with emerging market opportunities across the Middle East, Africa and South Asia, signed a Memorandum of Understanding (MoU) with the Middle East’s fastest growing telecommunications service provider du, to offer its clients preferential pricing discounts on a variety of telecommunication services.

Signed by Arif Amiri, Deputy CEO of Dubai International Financial Centre Authority and Osman Sultan, CEO of du, at the GITEX Technology Week, the agreement offers DIFC-based tenants special pricing packages on Global Connectivity and Ethernet services while ensuring considerable cost savings for financial firms, particularly the trading desks.

As per the MoU, DIFC licensed companies can benefit from special pricing with substantial savings of up to 50% on Global Connectivity Services, aimed at attracting global financial customers. In addition, a customised Global Ethernet ‘Hub Link’ Service has been jointly developed by du and DIFC to link the financial hubs of London, Frankfurt, Mumbai and Singapore as well as the regional transit hub of Datamena. This new service allows financial institutions to directly connect to these destinations via resilient and redundant routes at cost effective prices. Meanwhile, for du managed broadband services to DIFC licensed clients, the agreement allows the option of redundant and low latency internet access.

Commenting on the partnership, Arif Amiri said: “We are pleased to have confirmed this agreement with du and firmly believe that the collaboration will further enhance the communication needs of our thriving business and financial community at the Centre. The partnership entitles our tenants to preferential pricing packages for several telecommunications services, and is in line with DIFC’s 2024 growth strategy to be an advanced hub that offers the best connectivity to our clients across the board.”

On this occasion, Osman Sultan, CEO of du, said: “DIFC has become the financial hub bridging East and West, and it is our responsibility – in support of our leadership’s vision – to take the steps necessary to bring the vision of the UAE as an international business hub to fruition. Today we are providing the strategic framework that will promote the DIFC as the business capital on a regional and global scale.”

In line with its 2024 growth strategy, DIFC has been working to build a unique and advanced infrastructure that offers efficient, value-added and streamlined services for tenants and residents. As part of its sustained efforts to enhance communication, integration and cooperation among clients, DIFC is focused on delivering best-in-class communication offerings aligned with the vision of the UAE to emerge as the leading global business and financial hub of choice.