Tuesday 20, October 2015

Dubai – MENA Herald: The all-new Ford F150 added to its growing popularity in the Middle East, by clinching Saudi Auto’s 2015 Car of the Year Award, a further vote of confidence from the region’s motoring experts.

The 2015 Ford F150 received top marks across the board, beating all other model entries in areas including: general design; comfort; safety; fuel economy; handling and road worthiness; performance; functionality; innovations; driver satisfaction; price; and overall value for money.

“We thank Saudi Auto for this recognition which reiterates the quality of Ford F150 and how customers across the Middle East love it,” said Kalyana Sivagnanam, VP Sales and Marketing of Ford Middle East and Africa. “The all-new F-150 delivers an impressive combination of power, capability and efficiency – from advanced materials that improve durability and inhibit corrosion, faster processors that enhance driving performance, to breakthrough cargo management and towing solutions.”

“The Ford F150 was a clear winner for us, not only because it ticked all the boxes, but because it stood out thanks to its intrinsic and overall quality,” said Bakur Azher, Publisher and Editor-in-chief of Saudi Auto. “The all-new Ford F150 is one of the hottest contenders in the trucks segment and truly deserves this award. The F150 redefines expectations from vehicles in its category, thanks to an unprecedented suite of driver assist technologies, a dynamic and expressive design, improved fuel economy and an engaging driving experience.”