Dubai – MENA Herald: Software AG (Frankfurt TecDAX: SOW) will host the first Innovation Day in Dubai at the Conrad Hotel on November 18, 2015 to take a closer look at digital transformation and the company’s role in deploying winning business strategies. The event, which is a part of Software AG’s EMEA Regional Innovation Day series, will focus on why companies are developing a digital strategy and integrating digitization in to all aspects of the business, from channels to processes, from data to their operating models, from digital products to total industry automation.    

The Innovation Day’s keynote topics include Private and Public sector solutions, the latest news on Software AG’s Digital Business Platform digital transformation, optimization processes, and how to leverage Big Data Streaming analytics. The agenda will also include case studies and in-depth presentations from customers and industry experts.

Rami Kichli, Vice President, Software AG – Gulf & Levant said: “We are excited to be at the forefront of digitization in the region today. During our first Innovation Day, we will discuss how Software AG has already helped many enterprises in their digital transformation efforts. We will look at various effective approaches in how to become digital faster as well as effective ways to differentiate their business, and to better engage with customers and partners.”

To join Innovation Day 2015, prospective participants can register online at: http://www.softwareag.com/innovationday2015/dubai/registration/default.asp.