Dubai – MENA Herald: Dubai hosts over 450 delegates Chinese media, travel and tourism industry representatives, from eight different cities in China, this week for a familiarisation program from November 1st to 4th. Spanned over three days, the trip will include a conference, presentations, workshops and site visits to Dubai’s key attractions including Deira, Dubai Mall and Aquaventure. The visitors from China, one of the key source markets for Dubai Tourism, are hitting new highs – growing 25% in H1 2015 – further reinforcing the significance of the country’s outbound tourism potential.
Set to take place at the JW Marriott Marquis, the world’s tallest hotel, the Mega FAM’s conference day will bring together the Chinese guests for a series of meeting sessions, networking events and workshops. It provides an opportunity for the travel and tourist industry experts to meet and enhance their understanding of Dubai’s visitor offering ahead of key travel dates such as Dubai Shopping Festival and Chinese New Year.
Commenting on the FAM trip program, Issam Kazim, CEO of Department of Tourism and Commerce Marketing (Dubai Tourism) said: “China is one of our top five key markets delivering impressive double-digit growth in number of inbound visitors to Dubai in 2015. The Chinese travel industry has been on a constant upswing, giving us an opportunity to tap into this captive audience and showcase Dubai as a premier destination for business and leisure travel with the current and upcoming offerings.
We are also enhancing Dubai’s touristic experience further with new attractions like the Dubai Eye and Dubai Opera to name a few and we believe these increase Dubai’s appeal as a destination of choice for Chinese tourist.”
FAM trips are designed to strengthen ties with key markets such as China, and to ensure that Dubai’s constantly evolving destination offer is well communicated to attract both new travellers as well as repeat visitors as the emirate drives towards the Tourism Vision for 2020.
Furthermore, Dubai Tourism is diversifying their reach across China aiming to receive visitors from various cities such as Kunming, Lanzhou and Urumchi, alongside key names like Beijing, Shanghai and Guangzhou.
Hoor Al Khaja, Manager Overseas Promotions at Department Tourism and Commerce Marketing (Dubai Tourism) added: “We are delighted to host our Chinese travel industry partners as they experience this remarkable city over the next few days. We have carefully designed a program of sightseeing tours to not only enhance their knowledge of Dubai’s offerings but to also have them experience the emirate’s hospitality and attractions first-hand.”
The China familiarization trip highlights the significance of the Chinese outbound travel to Dubai, and is part of the ongoing efforts of Dubai Tourism to promote the touristic traits of Dubai as the city has constantly grown through exploring and pushing the boundaries of possibilities. Its proposition as a destination mirrors this spirit – showcasing a remarkable contrast from culture to adventure, and from the untouched serene to the hi-tech modern luxury. Tourists have an array of experiences that cut across the strategic pillars of Dubai’s destination offering: Beach and Marine, Retail, Outdoor Adventure, Family Activities, Culture and Art, Gastronomy and Events, tailored to comprehensively meet leisure and business traveller needs.