Dubai – MENA Herald: AVIAREPS, the global leader in tourism, aviation, hospitality and trade promotion representation, has been newly appointed by the Singapore Airlines as its representative in Chile, Paraguay, Uruguay and Bolivia. The appointment, which was made with immediate effect, sees AVIAREPS responsible for the airline’s sales development, reservations, ticketing services, as well as additional services to support the South America travel trade.

Says Mrs. Micaela Poole, General Manager AVIAREPS Chile and Argentina: “We are honoured to represent Singapore Airlines in Chile, Paraguay, Uruguay and Bolivia which reinforces our pan-South America partnership with the airline. Our professional and enthusiastic team will work tirelessly to quickly develop sales from South America market with Singapore Airlines by engaging the leading South American operators and ethnic specialists through meaningful and effective actions”.

By appointing AVIAREPS, Singapore Airlines aims to improve the positioning of its brand and generate awareness of its product and services in South America by strengthening relations with existing trade partners and forging new strategic partnerships with specialized operators in a number of various segments. Another key feature of the appointment is the qualified support offered to travel agencies.

“Singapore Airlines is pleased to join forces with AVIAREPS as our sales and industry partner for South America, an agreement that underscores our lasting commitment to these vital markets.  We look forward to leveraging their many resources and deep industry expertise in this region to provide a more personalised service to our esteemed customers and trade partners”, said Mr. TM Wang, General Manager for Singapore Airlines Brazil.