Dubai – MENA Herald: Ferrari Store, the Italian fashion retailer is aiming to achieve rapid expansion in the region. The Ferrari Store is a retail outlet opened by highly regarded Italian car maker, Ferrari. The company announced its expansion in the UAE with newly opened and remodelled outlets, including the new flagship store at The Dubai Mall, which has been designed in line with the brand’s new retail concept and is second in size only to the store at Ferrari World, Abu Dhabi.

The new retail concept was designed by the Massimo Iosa Ghini studio. The architectural space along with the collections it houses, represents the very spirit, history and ultra-luxurious lifestyle of the Ferrari brand. In the UAE, Ferrari Store is also available at Dubai Festival City Mall, Mall of the Emirates, and Marina Mall in Abu Dhabi. Ferrari Store has one outlet in Bahrain, two in KSA, and one in Kuwait. The Group has plans to open few more outlets in prime locations in the city.

In the UAE, the Ferrari Store franchise is owned by the Paris Gallery Group of Companies. The Group has been rapidly growing its portfolio of fashion brands in the country. Mr. Mohammed Abdul Rahim Al Fahim, the CEO of the Group, was very optimistic in saying, “I’m happy to announce the opening of four stores of the Ferrari Store brand in the UAE. The Group has been at the forefront of the luxury retail business for nearly two decades catering to the fashion and lifestyle needs of the most discerning, fashion-conscious men and women in the region. With Ferrari Store, we are providing our customers the luxurious shopping experience with a brand that’s inspired by the exceptional legacy of Ferrari.”

The Ferrari Store, fully devoted to the Prancing Horse, is a shopping destination that’s not to be missed. The store features Ferrari collections such as accessories, apparel, home and office collectibles, fragrances, toys, watches, and memorabilia. Fashionistas and trend-setters can now experience the passion of Ferrari through its luxurious lifestyle collection inspired by the legendary brand.

At the new flagship store at The Dubai Mall, one can enjoy the thrill of the track first-hand in a simulator car similar to Ferrari single-seaters. This allows customers to test their driving skills on a choice of five iconic circuits surrounded by 180° HD screens with stunning and realistic graphics. This exceptional Ferrari simulator is also available at the newly opened Mall of the Emirates store.

Ferrari Store Collections

Watches – The Ferrari watch collections are designed with fantastic heritage and blistering performance in every detail. Every timepiece boasts elegance, exclusivity and luxury that are synonymous with the best of Italian design.

Apparel – Ferrari’s emotions and success are narrated through its luxurious apparel collections such as PR1MA, a tribute to the most sophisticated and passionate Ferrari fans, and Mafrat, a children’s collection designed with a view of kids enchanted by the charm of the myth and the colours of triumph. Both collections, among many others are outstanding examples of Italian design, just as one would expect from Ferrari.

Accessories – High-end leather goods, shoes, signature fragrances and eyewear; Ferrari Store’s stylish fashion accessories bear the insignia of the Ferrari brand and are always right on trend.

Collectables – Ferrari Store’s wide range of memorabilia allows fans to share their passions with everyone. Collectibles includes official Ferrari accessories and gadgets such as Ferrari flags, mugs as well as home and office accessories to help inject Ferrari’s ultra-luxurious lifestyle into your personal space.