Dubai – MENA Herald: THE BEACH, opposite JBR, has become even more exciting as a result of a collaboration with du to bring the thrill of the weekend to the UAE. #duBigWeekend brings entertainment activities that aim at enriching the leisure experience at the beach. Moreover, du ensures that beachgoers stay hydrated with its ‘on us’ concept, surprising them with free juices and food.

“Our aim to be the lifestyle partner that our customers can rely on has come to fruition with #duBigWeekend initiative as we offer them a platform to improve their weekend experience. We are actively contributing to increasing happiness throughout the city by engaging with various communities through fun activities,” said Fahad Al Hassawi, Chief Commercial Officer, du.

In terms of activities, Robot Goal Keeper will keep everyone on their toes and those who manage to score a goal past him will win a smartphone from du. Coming up this weekend, the beach will have one of the biggest outdoor trampolines and competitions including dodgeball, basketball and more. In addition, aerobics sessions with professional trainers will take place throughout the week.