Abu Dhabi – MENA Herald: Etisalat announced that it will exclusively introduce the latest Sony Xperia Z5 Premium, the world’s first 4K smartphone, for free on attractive smartphone plans to its mobile customers in the UAE. The devices will be available for pre-order starting 18 November on www.etisalat.ae/xperiaz5

Available in chrome, gold and black colours, the new device is also up for grabs for all customers on a standalone basis for AED2,699. Customers purchasing the device on existing or new prepaid account will be eligible to dial in *056# and receive a special ‘Deal of the Day’ offer for many data options.

Post-paid customers in the UAE will have the opportunity to own the new Sony Xperia Z5 Premium device for free through any of Etisalat’s smartphone plans. The plans include 5GB data, 200 flexi or 500 local minutes for AED 265 on 24-month contract basis; 10GB data, 300 flexi or 1000 local minutes for AED 400 on 18-month contract basis and 20GB data, 750 flexi or 2000 local minutes for AED650 on an 18-month contract basis. Flexi-minutes can be used for local, international and incoming roaming calls.

The new Sony Xperia sports a super-vivid and sharp 5.5” display that fits right in the palm of your hand. It has a 4K Ultra HD display, 23Mbps camera and packs in four times the resolution of Full HD for an unrivalled viewing experience. It allows users to capture the world in incredible high-resolution 4K video with four times the detail of Full HD. The new smartphone has a host of Sony’s Handycam technologies, including SteadyShot™ for stable videos and flawless footage. For this powerhouse of a 4K smartphone, Sony has gathered all its battery know-how to bring users up to two days battery life.

Commenting on the launch, Khaled ElKhouly, Chief Consumer Officer at Etisalat, said, “We are pleased to add the latest Sony Xperia Z5 Premium device to our existing line up of advanced mobile devices. It is part of our commitment to partner with global leaders in technology to introduce the most innovative, feature-rich options to our customers in the UAE. Given that the device comes for free on our smartphone plans, our customers get to experience the new 4K device and its features on the nation’s fastest, most reliable mobile network.”

Customers will be able to use the data bundled in the packages optimally, thanks to the Etisalat 4G+ LTE network, which offers super broadband speeds of up to 300 Mbps. Etisalat 4G+ LTE network covers more than 90 percent of the country’s populated regions.

Etisalat’s customers can monitor their data, voice and SMS usage as per their subscribed postpaid bundles and pay their bills by simple downloading “Etisalat-UAE” self-care mobile application. The app is available for free download on all platforms including iOS, BlackBerry, Android and Windows.

For more information about the new device, please visit www.etisalat.ae.