Dubai – MENA Herald: Taking its cues from the UAE leadership, du  the fastest growing telecommunications provider in the Middle East and North Africa – is showcasing how innovation seeps into the lives of everyday people, drastically improving them at innovation week held between November 22 and 28. du will demonstrate its innovations for cities of tomorrow at its interactive stands on JBR during the week; moreover, it will display how collaboration between public and private entities will only improve innovation throughout the city.

During the week, du will showcase simplified solutions that add value to customers’ lives by bringing innovation to them through a variety of touchpoints. In an aim to foster a knowledge based economy and empower the UAE to become an innovation hub for the region and the world, du is collaborating with a variety of government entities to nurture an innovation ecosystem. du is also enabling communication for families and educators of the special needs community with the BabNoor App.

“At du we have long held the view that innovation thrives in a collaborative environment; hence we are thrilled to be a contributors to innovation in the UAE. We have diversified from simply being a telecommunication provider to becoming lifestyle partner, and for innovation we are enabling a smart lifestyle by collaborating with the UAE government and providing them the infrastructure upon which innovation can flourish. During innovation week, we are bringing our latest offerings to the public so that they can have a first-hand experience of how our innovations will add life to life,” said Carlos Domingo, Senior Executive Officer, New Businesses & Innovation, du.  

Additional showcases during Innovation Week will enable the public to:

  • Explore a ‘Smart City’ model and the possibilities of virtual interaction, including the measurement of your electricity, water and carbon footprint.
  • Experience the home of the future where they will be able to control everything through virtual reality and fifth-generation technologies.
  • Discover how they will be able to store their health and prescription history on their National ID for access anywhere.
  • See every aspect of the city through du’s 360 camera.
  • Experience the only Arabic language application in the Middle East enabling education and communication for children on the autism spectrum.

du has been a long time innovation partner to the UAE government by being infrastructure enablers. du is a knowledge partner for the Global Innovation Index and has been selected by the Higher Committee for Smart Dubai Initiative as the Smart City Official WiFi Provider.

Innovation Week is a unique weeklong Expo, held annually during the month of November to celebrate innovation across the UAE and includes more than 500 activities across the UAE. The program brings together innovators from all kinds industries situated in the different Emirates of the UAE, and allows these innovators to showcase their innovative ideas to the community of UAE and to interact with other innovators.

People are invited to get down to JBR from 2:30pm to 12:30am at the du interactive stalls to witness how innovation will have a positive impact on their life now and into the future. For more information please visit www.du.ae.