Dubai – MENA Herald: Visa and Etisalat today launched a joint showcase to mark the first annual UAE Innovation Week as part of the UAE’s National Innovation Strategy, launched by His Highness Sheikh Mohammad Bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai.

Running till 28 November 2015 at the Etisalat Experience Center in Dubai Mall, the showcase includes live demonstrations of the Connected Car, which enables seamless digital payment experience in consumer vehicles. The revolutionary prototype shows how a consumer can pre-order or pay for everything from fuel to food by utilising several integrated elements in-car including Visa Checkout, Etisalat’s Mobile Cashier, Bluetooth Low Energy (BLE), and Beacon technology to alert the merchant that the customer has arrived and ready to pick up their order.

Nathan Cushnie, Visa’s Head of Emerging Products and Innovation for MENA, said: “Visa and Etisalat are pleased to give residents in the UAE a chance to experience the future of connected commerce, which aligns with the vision and goals set forward by the nation’s leadership through the National Innovation Strategy and UAE Innovation Week. The UAE is making huge strides in developing the infrastructure for digital payments, adding to the possibility of realizing innovations such as the Connected Car in the near future. At Visa, innovation and technology are at the core of what we offer, and we are excited to be a part of the UAE’s journey towards becoming one of the most innovative markets in the world.”

Rashed Al Abbar, Etisalat’s Vice President of Consumer Innovations said, “Etisalat connects people from around the world, and we have developed some of the world’s most advanced networks by constantly adding value to this infrastructure. Our industry-defining work with Visa in the field of Connected Commerce is tangible evidence of Etisalat’s focus on innovation and bringing meaningful, relevant transformational services to our customers.”

In addition to the Connected Car, a full portfolio of advance Connected Commerce services is showcased in Etisalat’s Experience Centers in Dubai Mall and Yas Mall including Virtual Mall, Mobile2Pump, and advance Mobile Cashier services.