Sunday 6, December 2015

Dubai – MENA Herald: Sony has announced its support to Spinneys Dubai 92 Cycle Challenge that will take place at the Dubai Autodrome on 10 and 11 December.

In 2014, the highly anticipated cycling event attracted more than 1,500 cyclists, with over 50 flying in from around the world to participate. This year, the event is expected to gain even further international attraction and draw around 2,000 participants with a new race distance of 53km being introduced.  

As part of its support, Sony is set to display some of its best products for capturing such events including the 4K FDR-X1000VR Action Cam which allow users to capture first person POV (point-of-view) in 4K footage. The colour and clarity of 4K also brings an immersive new dimension to textures and landscapes. The FDR-X1000VR allows users to record Full HD video at 120p and HD video at 240p, offering features such as cinematic slow-motion through the free Action Cam Movie Creator software.

Perfect for sport and adventure enthusiasts, the new range of Action Cam with 4K FDR-X1000VR, Full HD Action Cam HDR-AS200VR and HDR-AZ1VR provides vivid, ultra-crisp steady videos.

Commenting on its partnership with the Spinneys Dubai 92 Cycle Challenge, Satoru Arai, Head of Sony Middle East Marketing Company, said: “We at Sony are delighted to be sponsoring such a community event that brings people together and pushes for healthy living.  We love to see how our products and especially the Action Cam help capture enthusiasts enjoying their sports and documenting each moment of their experience.

“Our products have always been designed to satisfy the needs of our customers and we are looking to bring in many more cutting-edge gadgets that allow consumers to experience technology and life to its fullest.”

A spokesperson for the Spinneys Dubai 92 Cycle Challenge said: “The 53km cycle ride is not only a chance for companies to get involved in the cycle season as a team but also an opportunity for those new to the sport to enjoy the fantastic cycling weekend with the shorter distance option now available. Given our partnership with Sony on the event, we can encourage our cyclists to enhance their sporting experience even further.”

The weekend long event kicks off with the junior rides of 15km for ages 7-11, followed by 30km for ages 12-17. Day two sees the challenge rides with the new 53km race open to all as well as the 92km classic challenge which will see participants navigate the streets of Dubai.