Dubai – MENA Herald: OSN, the leading pay-TV network in the Middle East and North Africa (MENA) region, has strengthened its retail presence in the UAE to support a fast-growing subscriber base.

This follows the unveiling of OSN’s 2016 programming portfolio and the introduction of new technology platforms that have seen demand for OSN subscriptions spiking in the UAE.

As part of building its retail network, OSN has partnered with Sharaf DG, UAE’s leading one-stop electronics destination, to offer OSN subscriptions across its network including its renovated showroom at Times Square Mall.

As part of the partnership, those who subscribe to OSN will also receive a gift voucher worth AED 500 to spend at any Sharaf DG outlet.

Starting with 24 retail outlets this year, the partnership will see OSN expand its reach to 52 outlets in the UAE which includes expansion to five malls across the Emirates including Yas Mall, Meaisem, Mercato, Fujairah and Bawabat el Sharq. OSN will also have its presence shortly at The Dubai Mall. Subscribers can now conveniently access OSN services at any of these retail outlets.

Ed Sawday, SVP Core Sales, OSN, said: “Retail expansion is part of our growth strategy to be closer to our customers and to offer them effortless access to our unmatched portfolio of premium content. We are delighted to welcome Sharaf DG as a retail partner of OSN, further strengthening our retail network and establishing us as the pay-TV network with the largest retail presence in the country.”