Dubai – MENA Herald : The executive leaders of Caribou Coffee around the world have held a conference in Dubai to discuss the reinforcement of the leading position of the brand across promising markets following the multiple success stories achieved by the brand.

Mr. Michael Tattersfield, President and CEO of Caribou Coffee Company inc.
during his speech acknowledged the progress of the brand over the years in the region and set the strategic pillars for the development of Caribou Coffee for the following years.

Mr. Hamad Al Sayer, Managing Director of Al Sayer Franchising, the exclusive franchisee of Caribou Coffee in the Middle East and North Africa, as well as the leading team of Caribou Coffee International stated that the conference highlighted multiple success stories achieved by brand around the world, in addition to announcing the company’s future plans following its mission to enhance and further establish its presence and position as a market leader in new and existing promising markets catering to different tastes.

During the conference the participants had the opportunity to discuss the developments in the Coffee, Beverage & food industry around the globe as well as keeping up with the pace of meeting the arising needs and tastes of Caribou Coffee’s guests and visitors through diversifying their menu selection to create harmony between great taste and unique flavors.

Mr. Hamad Al Sayer has emphasized the success of the brand in the Middle East and North Africa and its wide expansion across with stores located in key malls and dining complexes, and vibrant shopping centers.

He reaffirmed that the company consider the employees as their most valuable asset and as real contributors to the success of the brand. They are continuously making sure they provide the signature flavors the customers love, supported by distinguished service.

Caribou Coffee’s stores across Kuwait and UAE are known for their beautiful earthy interiors, exceptional architecture and warm classy furniture. The stores are equipped with state of the art setup to bring the customers a delightful and pleasant experience.