Wednesday 23, December 2015

Abu Dhabi – MENA Herald: Emirates Motor Company (EMC), the authorised distributor of Mercedes-Benz in the emirate of Abu Dhabi and the flagship company of Al Fahim Group, has announced its tie-up with the Abu Dhabi HSBC Golf Championship as the Official Car Sponsor of the event that will take place at Abu Dhabi Golf Club from 21 until 24 January.

EMC has joined the tournament’s title sponsor HSBC to partner with Abu Dhabi Sports Council (ADSC) to endorse one of the country’s most momentous events that highlights the vital role of sports.

As the official car sponsor, EMC will deploy 55 Mercedes-Benz GL and GLE Class cars for event organizers and players at the Abu Dhabi HSBC Golf Championship.

EMC will also give away the all-new 2016 Mercedes-AMG Coupe 63 to the first player to ace a hole-in-one on the 12th hole and a brand new 2016 Mercedes-Benz GLC for a lucky fan, chosen through a raffle draw hosted in the Championship Village. Complementing its participation further, EMC will be showcasing some of its premier Mercedes-Benz vehicles for the wider interest of the community among other exciting activities on the ground.

Commenting on EMC support to Abu Dhabi HSBC golf championship, His Excellency Aref Hamad Al Awani, General Secretary of ADSC praised the pioneering role of Al Fahim Group represented by EMC in supporting and sponsoring international sport championships and events hosted and held in Abu Dhabi. 

Al Awani said: “Abu Dhabi has become a prominent hub for international sport events and championships. Currently, Abu Dhabi is a highly renowned international capital for sport events. The presence of Mercedes-Benz in international events and championships held in Abu Dhabi is thanks to the strategic partnership between ADSC and EMC.”

He indicated that the strategic partnership between ADSC and EMC and the joint efforts of ADSC, HSBC and EMC will help achieve the required goals of the championship.  Reiterating EMC’s significant contribution to the success of international sporting events held in Abu Dhabi, such as the ICU Abu Dhabi Tour 2015, he indicated that the presence of elite golf stars such as Rory McIlroy, Martin Kaymer, Rickie Fowler, Henrik Stenson and Jordan Spieth, along with the names and logos of HSBC, ADSC and EMC will undoubtedly add to the success of the event.

Frank Bernthaler, CEO Automotive of Al Fahim Group, said: “Emirates Motor Company is delighted to be a part of the Abu Dhabi HSBC Golf Championship 2016, one of the most prestigious golfing tournaments in the world and a firm fixture on the Abu Dhabi sporting and social calendar. As with the game of golf, prestige, quality, class and cutting edge innovation are at the heart of what we do and these qualities are abundant in the latest Mercedes-Benz vehicles, which is why we will have some of the latest range on show throughout the duration of the event.”

Bernthaler added: “The championship also offers us a great opportunity to encourage the Abu Dhabi population to live healthy, outdoor lifestyles that push boundaries. There is no better example of this than the sport of golf. This symbiosis makes it even more important for us to participate in this significant tournament and ensure our visibility among golfing aficionados and emerging talents in Abu Dhabi and with that, directly support the ADSC in the development of sport by creating new platforms to encourage young Emirati talent to learn and excel. We look forward to welcoming top ranking players and spectators to the stunning emirate of Abu Dhabi and wish every player the best at the tournament.”

As the flagship company of Al Fahim Group, Emirates Motor Company houses the world’s largest Mercedes-Benz facility and is synonymous with immaculate quality – in true Mercedes-Benz tradition. EMC has been the authorized general distributor for Mercedes-Benz in Abu Dhabi and Al Ain since 1962. From inception, dedicated customer service has played a major role in the company’s success. EMC was also the first Mercedes-Benz distributor in the Middle East to be awarded ISO certification in 1994 and is currently certified to the ISO 9001:2008 standards.