Dubai – MENA Herald: The ongoing 21st edition of Dubai Shopping Festival has concluded yet another successful themed period of activations and promotions with shoppers enjoying an enriching experience as they unwrapped all that glitters at the array of Gold & Jewellery themed events that took place from the 8th to the 14th January.

DSF organizers, the Dubai Festivals and Retail Establishment (DFRE), an agency of the Department of Tourism and Commerce Marketing (DTCM), worked closely with top brands and the Dubai Gold & Jewellery Group, to bring special offers and activations to shoppers and focusing on the long history Dubai has with gold and jewellery, which now constitutes an important segment of the emirate’s retail sector.

Rich Showcases & Collections
High-end jeweler Dhamani, in collaboration with DSF, hosted a private event for their VVIP guests at Dhamani 1969 at The Dubai Mall that saw the unveiling of seven unique diamond rings designed by renowned Italian jewellery designer Luciano Ponticello. The Guest of Honour at the event titled DSF 2016 Presents Jewels Design Journey – by Dhamani’ was iconic Arab singer, Assala Nasri’.

The private event, which kicked off the Gold and Jewellery Theme on 9 January, was also attended by H.E. Ahmed Bin Sulayem, Executive Chairman of Dubai Multi Commodities Centre (DMCC), H.E. Laila Mohammed Suhail, CEO of DFRE. Designer Luciano Ponticello also gave guests an insight into how high-end jewellery is designed and created, until the time they adorn the shelves of the Dhamani boutique at The Dubai Mall.

Korloff hosted a special event at their boutique in The Dubai Mall on 11 January that saw the launch of their newest bridal collection in the presence of high profile guests including Guest of Honour, the renowned Arab singer Balqees. The Korloff event also featured an exclusive in-store dinner for the distinguished guests.

Bloomingdales held a workshop for shoppers and guests on the uniqueness of gemstones, while Harvey Nichols took shoppers through a short course on diamonds to enlighten customers on the diamond industry and tips and tricks to help them look after their own jewellery.

Roberto Coin, luxury jeweler, held their own showcase of three special collections – Falcon Collection, Tanaquilla Collection and Fantasia Collection. Each offered guests a chance to take a journey inspired by cultures from around the world.

Samra Jewellery also held a special activation with celebrity fashion influencer,Roaa Al Sabban. The two have collaborated with each other for the first time during the Dubai Shopping Festival to bring forth a unique 18K gold bracelet. This exclusive piece will be on sale during the Dubai Shopping Festival.

Citywide Promotions
Citywide promotions have taken place at leading gold and jewellery outlets including Damas, who encouraged shoppers to buy jewellery from certain stores on specific dates to take advantage of learning about the best way to look after their fine jewellery and gold. The stores offered shoppers free cleaning services, a special jewellery cleaning kit and even offered to teach shoppers how to clean their beautiful pieces, while also giving shoppers 50% off on select items.

Folli Follie stores offered shoppers the chance to receive 50% off on selected items during the gold and jewellery themed period, while Korloff gave shoppers 30% off on select items.Samra Jewellery will also have special promotions during DSF, with 60% discount on select items.

Glittering Rewards

The Dubai Shopping Festival is well known for its amazing life changing prizes and rewards as part of its unique shopping experiences offered to visitors, and this year the Dubai Gold and Jewellery Group have taken their annual DSF promotion to a new level by offering 100 lucky shoppers the chance to win gold prizes worth AED 7 million. The retailers participating in the gold promotion include Malabar Gold & Diamonds , Sky Jewellery, Al-Haseena Jewellery, Omera Gold & Diamonds, Chittilappilly Jewellery , Elite Jewellery, Honest Jewellery, Popley Kewalram Jewellers, Samra Jewellery, Sidra Jewellery, Meena Jewellers, Al Romaizan Jewellery, Kalyan Jewellers, Joyalukkas Jewellery.

The Dubai Shopping Malls Group is also offering shoppers the chance to win fabulous gold prizes at a separate promotion being run at a number of community malls across the emirate.

With the conclusion of the Gold and Jewellery Theme, DSF 2016 entered a new round of themed events that will focus on Apparel and Fashion from 15th to 25th January.