Supermodel Alessandra Ambrosio to add to the charm of DSF

Sunday 24 January 2016
Alessandra Ambrosio

Dubai - MENA Herald: Supermodel and designer Alessandra Ambrosio, well known for her work with international brand Victoria’s Secret and her namesake line ale by Alessandra, will give her fans in the region a golden opportunity to meet her when she visits the various Perfume-themed events of the ongoing Dubai Shopping Festival.

As the 21st edition of DSF continues to give visitors the chance to get up close and personal with international personalities and celebrity influencers, Alessandra, will ‘Unwrap The Art of Fragrance’ by sharing her expertise with fans and adding her own special charm to the festival’s much-awaited Perfume themed activations, which run from 26 January to 1 February.

Commenting on her planned visit to DSF, Alessandra Ambrosio, said: “I can't wait to visit Dubai during the festival to feel the exciting atmosphere and learn about everything that The Dubai Shopping Festival has to offer as I heard that the festival is widely known for offering unique shopping experiences and bringing together people for a unique celebration."

The glamorous model and designer will be making a special appearance at Perfume Avenue on 29 January, which is one of the main attractions of the theme dedicated to fragrances. Located at City Centre Mirdif, Perfume Avenue consists of a variety of activations based on the initiatives of leading retailers in collaboration with festival organizers, the Dubai Festivals and Retail Establishment (DFRE), an agency of the Department of Tourism and Commerce Marketing (DTCM). City Centre Mirdif, one of the malls of Majid Al Futtaim Properties, a Strategic Partner of DFRE, is the flagship venue of the range of Perfume-themed events.

During her visit to City Centre Mirdif, Alessandra will visit the Paris Gallery store in addition to taking to the special stage at the Perfume Avenue to give a talk, share her expertise, as well as giving her fans another opportunity to meet her.

On 30 January, Alessandra will also get to experience the unique experiences that DSF creates for shoppers every year during a visit to the Market OTB, the region’s one-of-a kind out of the box retail and lifestyle marketplace that opened at the Burj Park in Downtown Dubai on 21 January.

DSF 2016 runs until 1 February under the tagline ‘Unwrap The Exceptional’, offering visitors the opportunity to indulge in, and benefit from the best in shopping, winnings and entertainment

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