Abu Dhabi – MENA Herald: Etisalat Group, the leading telecommunications operator in Middle East, Africa and Asia, has set a new benchmark for the industry by being shortlisted in eleven categories in this year’s Global Mobile Awards (‘The Glomos’).

The range of nominations reflects the leading role Etisalat is playing in the global telecommunications industry and rewards the Group’s focus on innovation. Nominations include: Best Mobile Cloud Service or App; Best Mobile Innovation for Emerging Markets; and Best Mobile Innovation for Health. While delivering for customers’ is also recognised in the shortlisting for: Mobile Connect Award for Authentication & Identity; Best Use of Mobile for Best Mobile Payment Solution.

Etisalat Group achieved this impressive record despite a record number of applicants for this year’s awards. “Congratulations to all of the nominees for the 2016 Glomo Awards,” said Michael O’Hara, Chief Marketing Officer, GSMA. “With more than 930 entries this year – a new record – the competition is greater than ever, reflecting the tremendous diversity and pace of innovation across the mobile world.”

This year’s nominees were announced last week with the winners to be announced at Mobile World Congress, which takes place on 22-25 February in Barcelona.