Dubai – MENA Herald: Always at the forefront of digital advertising for the Middle East and North Africa, AdZouk has introduced ‘Konnect’, a native content recommendation platform, solely in Arabic.

As a premium MENA SSP, AdZouk designed “Konnect” to give advertisers and other clients that wish to promote their content the ability to target exclusive audiences specific to their brand via a number of cutting edge formats that can be managed and analysed in real time.

Jamie Atherton, Managing Director for AdZouk said, “We pride ourselves on being the first, true Arabic content technology in the region. This new solution will make digital advertising work harder and smarter for our Arabic clients. As we continue to push the boundaries in the industry we believe Konnect is the next step in transforming online advertising in the region.

The Konnect technology incorporates a Recommendation Engine with the ability to create recommended content for audiences, based on their preferences and the relevance to the current content they’re engaged in. Inventory can be suggested based on geography, demography and device type. In addition, the inventory is 100% transparent so that advertisers can reach the whole network, specific domains or even specific placements under a domain.

The Konnect platform also provides clients that want to promote their content access to numerous native advertising formats including Content Recommendation Units such as classic, scrollable, in-ad, siderail, in-text and infeed.

The Self Serve Platform provides advertisers with the ease of managing each campaign, budgets and the overall account. Impression and click tracking can easily be implemented and individual remarketing codes can be created to keep tracking users and increase ROI.