Abu Dhabi – MENA Herald: Abu Dhabi National Exhibitions Company (ADNEC) has signed a media partnership agreement with Nation Shield journal to issue a daily newsletter promoting the second Unmanned System Exhibition (UMEX 2016) and the pilot edition of the Simulation Conference and Exhibition –set to run from 6 to 8 March 2016 at the Abu Dhabi National Exhibition Centre.
UMEX 2016 and the Simulation Conference and Exhibition will convene as part of the Abu Dhabi Aviation and Aerospace Week (ADAAW), taking place from 6 – 12 March 2016 under the patronage of His Highness Sheikh Mohammed bin Zayed Al Nahyan, Crown Prince of Abu Dhabi and Deputy Supreme Commander of the UAE Armed Forces. The event will run concurrently in Abu Dhabi and Al Ain converging six specialised events under its umbrella.
Humaid Matar Al Dhaheri, Acting Group CEO of ADNEC, said: “We are delighted to sign this media partnership agreement with Nation Shield Magazine, one of the leading publications in the region dedicated to defence and security. I am confident that the partnership will allow us to effectively communicate the messages of UMEX and Simulation Conference and Exhibition to our partners in the public and private sector, helping them stay informed about the latest developments in the unmanned systems, training and simulation space.”
UMEX 2016 and the Simulation & Training Exhibition and Conference will provide an optimum platform for leading regional and global manufacturers to showcase the latest innovations and technologies in unmanned systems, simulation and training. The agreement with Nation Shield Magazine will enable exhibitors and delegates participating in the event to disseminate important information on the products, services and solutions showcased at both events. ”
He added: “ADNEC is committed to supporting initiatives in line with the Abu Dhabi Economic Vision 2030 to enhance the aviation and aerospace industries in the country. Towards this priority, ADNEC supports its partners in developing specialised exhibitions and events held under the umbrella of the Abu Dhabi Aviation and Aerospace Week (ADAAW). ADNEC will also attract more Emirati talents to actively engage in delivering these exhibitions and give them an opportunity to gain much-needed international exposure by working with exhibitors and organisers from different parts of the world.”
For his part, Lieutenant Colonel Yusuf Juma Al Haddad, Chief Editor, Nation Shield Journal, said: “We are honoured to sign this agreement with Abu Dhabi National Exhibitions Company and share with them our vast expertise in issuing specialised bulletins to promote high calibre defence and security events such as IDEX and the Dubai Airshow.
In collaborating with ADNEC and the companies participating in UMEX 2016 and Simulation Conference and Exhibition, we seek to provide them with prominent coverage in our daily news bulletins as well as a wide range of media opportunities such as talk shows with senior executives and leading industry experts in aviation, aerospace and unmanned systems.”
Following in the footsteps of the UAE Armed Forces, Nation Shield journal places significant importance on the quality of content it develops ever since its first issue was published in August 1971, four months before the formation of the UAE. Over the past decades, the journal has raced against time to stay abreast of the development and modernisation witnessed by our armed forces through leveraging the best technologies and highly qualified national work force in delivering quality content and design.”
He added: Since the debut edition of Dubai Airshow and International Defence Exhibition and Conference (IDEX), the journal has been the strategic media sponsor of both events, helping them secure outstanding coverage through issuing daily bulletins and newsletters. The journal is also involved in many high-profile defense exhibitions and shows in the United States of America, France, Germany, Turkey, Britain and a number of Arab and GCC countries. One of the most circulated Arabic journals in its domain, international companies place their advertisements across various sections of the magazine to deliver high viewership.