Dubai – MENA Herald: World Franchise Associates (WFA) has revealed that well-known businesswoman, HE Dr. Raja Easa Saleh Al Gurg, Managing Director of the Easa Saleh Al Gurg Group LLC (ESAG) and President of the Dubai Business Women Council (DBWC), will be the keynote speaker for the 8th World Franchise Forum and Expo, which will be held from February 16 to February 17, 2016 at the Conrad Hotel Dubai. Dr Al Gurg will be joined by Ms Lubna Qassim, Executive Vice President and the General Counsel of Emirates NBD Bank. This high profile annual event for the Middle East and North Africa (MENA) region will focus on Dubai and the rest of the MENA region’s immensely important resources for investment in franchising.
Over 200 franchise brands will be participating or represented by WFA supported by a galaxy of international franchise professionals. These national and international brands from the US, Canada, Europe, ASEAN Region, Malaysia and Australia will be seeking partners for the expansion of their networks
Top platinum sponsor, Aura & Palma Group, under its General Manager, Charbel Mhanna, is warmly welcomed together with sponsorship by Lava Brands and Salad Boutique/Sushi Club.
Christopher Brinkley, Director, World Franchise Associates, said: “Franchising is not just the offer of endless global opportunities for business investors from all over the world but also represents a shift in consumer trends and social empowerment. Our delegates will be inspired by our speakers over the two days to build a successful future in franchising.”

Since its first franchise Forum in June 2010, Dubai WFA has successfully evolved over the last six years. The forum is widely recognised throughout the Middle East as the ideal platform for investors to meet franchisors to do business. The scope and variety of the Seminars and Presentations offer its visitors exceptional value. Everyone interested in franchising will find opportunities and golden nuggets of advice at the Forum.