Monday 15, February 2016

Dubai – MENA Herald: Dubai Airport Freezone Authority (DAFZA) has launched a new mobile platform called ‘SMART Mir’ah (‘Mirror’)’ to enable its leadership to access the Freezone’s Key Performance Indicator Results, Strategic Initiatives, Operational Performance, Processes, Policies, Survey and Benchmarking Reports on the go via their mobile devices. The platform will also significantly enhance DAFZA’s strategy execution and performance management capabilities, ushering in a new era of greater transparency and continuous feedback for the Freezone.
SMART Mir’ah is of great significance as it further enhances the competitiveness of DAFZA as one of the most advanced free zones in the world. It offers advanced and interactive features to monitor and evaluate organizational performance and take proactive actions ensuring continuous business improvement. The new user-friendly platform uses technology to monitor DAFZA’s operational processes and link them with performance indicators. It offers an integrated method for assisting in the execution of strategic plans in accordance with the DAFZA’s Balanced Scorecard. Furthermore, SMART Mir’ah complements the Organizational Excellence Model by having all approaches clearly defined in Policies and Initiatives that are then deployed through Processes and effectively assessed and reviewed through an effective Performance Management System (RADAR Model).
The launch of SMART Mir’ah is part of DAFZA’s efforts to accelerate Dubai’s smart transformation in full support of the directives of H.H. Sheikh Mohammed bin Rashid Al Maktoum, UAE Vice President and Prime Minister and Ruler of Dubai. Smart applications have become highly important with the prevalence of social media alongside the growing focus on Big Data and Analytics. DAFZA is keen to launch the new platform after applying a series of technical enhancements to ensure that it meets the unique requirements of DAFZA’s business environment. This step will support DAFZA’s vision of strengthening its position as a main contributor to economic development and a gateway for leading companies seeking business opportunities in the promising regional markets.
The Freezone focuses on investing in the development of advanced smart solutions and modern infrastructure powered by the latest IT innovations in order to boost its reputation as an ideal partner for business. It is also committed to establishing strong partnerships with top IT service providers to ensure the adaption of the best smart applications for optimizing operational performance and service quality.
The name ‘SMART Mir’ah’ was chosen to embody DAFZA’s efforts to introduce a smart platform that perfectly meets the needs and requirements of the business environments of the UAE and broader Middle East.