Jeddah – MENA Herald: Avaya, a global leader in business communications software, systems and services, will showcase its cloud-enabled solutions designed to help public and private-sector organizations achieve their digital transformation objectives at the second annual Avaya Technology Forum 2016 in Dubai, United Arab Emirates. The three-day event will strip away industry hype and dive into the real challenges facing today’s business and technology leaders.

The Avaya Technology Forum, which will be hosted at the Intercontinental Festival City Hotel, Dubai, on March 15-17, will feature keynote presentations from Avaya’s global leadership team, industry experts, and key technology partners. Customers for the Middle East, Africa, India and China will learn more about Avaya’s development of smart applications, which can be tailored for specific vertical industries and sectors, helping organizations transition to the smart digital world.

Spending on the 3rd Platform technologies – such as Big Data, analytics, mobility, and Cloud – that form the raw materials of digital transformation will account for over half of IT expenditure within the next two years, according to industry analyst firm IDC, as enterprise CEOs increasingly place digital transformation at the center of their corporate strategies. Through in-depth technical sessions and tailored expert engagement, ATF 2016 is focused on helping organizations make the most informed decisions possible about transitioning to a truly integrated Digital Enterprise.

Through in-depth technical sessions and tailored expert engagement, ATF 2016 provides a unique opportunity for attendees to experience how Avaya’s solutions and services are addressing the challenges facing today’s industry leaders. At ATF 2016, Avaya will share and showcase roadmaps and solutions to help businesses improve operational excellence, enhance customer satisfaction and drive greater competitive differentiation. Smart applications can be customized to suit any sector or industry’s specific need, through the Avaya Engagement Development Platform.

ATF 2016 is sponsored by Axis Communications, Integrated Research Limited, Plantronics, Senetas, Siemon, and Verint. The Official Broadcaster is CNBC, the Business Media Partner is Bloomberg Business week and the Technology Media Partner is CPI Publishing.

Quotes:
“Digital transformation offers businesses, vendors and channel partners the opportunity to re-define their customer experience and achieve greater levels of enterprise engagement. Avaya’s vision and innovations revolve around helping our customers in the region accelerate digital transformation, make smarter decisions and deliver seamless customer engagement through innovative technologies. ATF 2016 is the perfect platform to showcase how we are helping enterprises of all sizes to create new experiences that deliver value to their customers and drive competitive advantage.”
Nidal Abou-Ltaif, President, Europe, Middle East & Africa and Asia Pacific, Avaya