Monday 22, February 2016

Dubai – MENA Herald: Gulfood – the world’s largest annual food and hospitality trade show – has broken a Guinness World Record for the globe’s heaviest bag of rice.

KRBL Limited, the world’s largest rice millers and Basmati rice exporters, has successfully entered the Guinness record books with a bag of rice from its acclaimed India Gate Classic Basmati Rice brand weighing 550kgs – a combined weight of two adult Royal Bengal Tigers.

The new record was achieved when the bag was filled in a single day by a dedicated team at KRBL DMCC’s Al Quoz warehouse before being driven on a truck to Gulfood, which runs at Dubai World Trade Centre (DWTC) from 21-25 February.

“Guinness Book of Record assessors were on site to verify the entire process,” explained Priyanka Mittal, member of the Board of Directors at KRBL Limited.

Following the feat, Guinness Book of Records accreditors presented KRBL Limited management with an honourary certificate on the second day of Gulfood.

“After the show we plan to display the bag for a few days at a major retail store or a shopping mall before cooking it for distribution to labourers,” added Mittal.

KRBL Limited, which owns India Gate Basmati rice brand, is also one of the recipients of World’s Greatest Brands and Leaders 2015 – Asia & GCC Awards. The company is participating at Gulfood to connect with its worldwide distributors, forge new alliances and expand its country basket.

The record has been welcomed by DWTC which has signed up more than 5,000 exhibitors from over 120 countries for Gulfood 2016 – the largest in the show’s history.

“The new Guinness World Record is a colourful and engaging addition to this year’s show. Dubai is well known for its record-breaking exploits and we’re very happy that Gulfood has got in on the act,” said Mark Napier, Exhibition Director of Gulfood.

Gulfood 2016 is hosting the show’s largest contingent to date of national and industry pavilions having lined up a total of 117 – five more than last year – with first-time group participation from Russia, Costa Rica, Belarus, Mauritius and New Zealand returning after a six-year break.

Among the anticipated 90,000 visitors from more than 170 countries expected before the show closes on Thursday evening, Gulfood 2016 will host international heads of state, ministers, government officials and national trade associations from five continents.