Dubai – MENA Herald: Emirates Data Clearing House – one of the leading data clearing houses in the MENA region – has announced its campaign for MWC 2016 that will revolve around unleashing roaming profits through specialized EDCH solutions.
Figures from EDCH indicate that, despite the growth in mobile internet usage and smartphones ownership, subscribers are switching off data services devices when travelling. The average smartphone user uses 2.2 GB of data per month until they travel, when 70% switch off. This rises to 84% who stop social media usage when travelling.
Speaking on the launch of the EDCH campaign, Mr. Nasser Salim, General Manager EDCH said: “The evidence shows that data usage is growing rapidly, but this falls dramatically when subscribers travel. The main factors in this reduction are the fear of high prices and bill shock. With $17 billion estimated to be being spent on alternatives to mobile roaming services, there is an immense opportunity for operators to benefit.”
Research conducted by Emirates Data Clearing has analysed subscribers’ behavior so MNOs can predict best suitable roaming package for their subscribers to fill this gap.
Innovating “out of the box” roaming packages that suit users’ usage behaviors, bundled roaming packages with unlimited WIFI Roaming, Offering data usage monitoring and notification services and usage of the relevant IPX are some of the key EDCH solutions that have helped the MNO s enhance their profitability in the roaming segment.
Mr. Salim, added: “Today users feel the increasing need to be connected wherever they are. While operators create lucrative premium data roaming packages to target their business travelers and enterprise users, they should capitalize on the usage patterns of different user segments outside this high-value group. The popularity of OTT messaging applications has also fueled the behavior of the typical silent roamer to rely on cheaper or free “local breakout options” for their asynchronous communication needs. The EDCH new set of bill shock solutions will provide a one stop shop solution that Carrier and wholesale division of network operators.”