Dubai – MENA Herald: Entering its seventh season, Fashion Forward Dubai

(FFWD), the progressive regional fashion platform, unveils its roster of design talent who will show

Fall/Winter ’16 collections this March 31st

Dubai Design and Fashion Council (DDFC), FFWD prepares for its seventh edition of showing and

supporting regional apparel and accessories designers.

This season will see a bespoke new location as the event moves to Hai d3 in Dubai Design District (d3).

The designers showing at FFWD Fall/Winter ’16 are:

AMATO BY FURNE ONE – Known for his natural ability to craft extravagant and artistic designs, Dubai-
based Furne One has rapidly worked his way up the fashion ladder, and is celebrated both regionally and

internationally for his impressive couture creations. Having launched his first ready-to-wear label at

FFWD SS ’16 in October 2015, this season will see the second collection from One’s accessible line.

ARMY OF 1 – Army Of 1 is a contemporary brand that embodies understated, cool, everyday luxury. It is

designed to complement the modern style of women by offering an edgy mix of high-end knits and

technical fabrics. The Army Of 1 woman is internationally minded, independent, confident and strong.

She understands design and has a unique and laid back approach to her personal style.

BEDOUIN – Designed and developed by Central Saint Martins’ graduate Andraya Farrag, BEDOUIN is a

contemporary womenswear label that aspires to create flattering, easy-to-wear collections with

a confident, spontaneous style. The minimalistic clean design remains flattering and adaptable, allowing

BEDOUIN to become the go-to brand in every woman’s wardrobe.

BOUGUESSA – Faiza Bouguessa is a French-Algerian born fashion designer and is the founder of Dubai

based label, Bouguessa. Through her designs, she merges the latest fashion trends to modest fashion.

Her work is inspired by art, architecture and global culture, and her signature designs lie in highly

modern silhouettes, bold lines, geometric precision, sharp edges and great attention to detail.

-April 3rd

. Having recently earned an endorsement by the

DANEH- Saudi designer Daneh Buahmad’s driving force is to create wearable chic statement pieces. Easy

to wear looks come together to make for timeless basics with a twist of urban luxury. Wild yet basic,

classic yet innovative, her fresh and feminine twist makes for a playful outfit base.

DEE BY DALIA – Dubai based label Dee By Dalia was created by Dalia Ali who takes inspiration from her

personal loves: vintage items, butterflies and ballerinas. The label offers fun, playful pieces with a twist

of Dalia’s own personality and style. This season is Ali’s FFWD debut.

HUSSEIN BAZAZA – Lebanese designer Hussein Bazaza is known for his intricate pieces where every cut

reflects a different story, a personal emotion that creates a one of a kind experience – fashion with a

soul. Bazaza recently won the inaugural Style.com/Arabia – DDFC Fashion Prize and is also a professor at

ESMOD, Beirut.

JELENA BIN DRAI- Serbian-born Jelena J. Bin Drai, a former model, and now a reputed fashion designer

in the UAE, creates beautiful bespoke gowns that transcend both East and Western cultures.

KRISTINA FIDELSKAYA – Mixing vintage styles with her current cultural fascinations, Dubai-based

Kristina’s eponymous label effortlessly creates elegant and timeless clothes that speak to every woman.

As an entrepreneur, a mother and a trendsetter, her collections symbolize the power and independence

of the modern woman while maintaining the traditionally refined femininity and class.

LAMA JOUNI – The eponymous label of the Paris-based, Lebanese designer produces high-end ready-to-
wear. Jouni moved to Paris in 2007 to pursue her designing career, and launched her own label in 2013.

Her pieces have discernible and inspiring cultural referents, in outlines or details, and are made to be

worn by independent and passionate women.

KAGE – Dubai based label KAGE, designed by Basma Abu Ghazaleh, launched in 2009 and offers ready-to

wear womenswear. Each collection brings a modern feel while staying loyal to the inherent daring

nature of the KAGE girl: self-loving and unobstructed, she lives a life without boundaries, where style is

what she chooses to express with the freedom of individuality.

MIRA HAYEK –After interning at the ateliers of Elie Saab in Beirut and Erdem in London, Beirut-based

designer Mira Hayek was selected by the Starch Foundation in Beirut to launch her first ready to wear

collection in 2011. The brand is dedicated to dynamic women with an effortless sense of style. They seek

contemporary pieces with a fun and sporty edge that can be worn day and night, fitting perfectly in their

bustling urban lifestyle.

NASIBA HAFIZ –Nasiba is considered one of Saudi Arabia’s most successful and coveted designers of

womenswear, available at outlets throughout the Kingdom. Her collections reflect a love of colour, with

design elements often inspired by vintage fabrics and styles.

ORKALIA – A couture house and ready-to-wear brand based in Dubai, ORKALIA’s aesthetic represents

timeless elegance infused with modern sophistication. The brainchild of American-born designer Orchid

Ganji, ORKALIA prides itself with being at the forefront of neo-couture, combining traditional techniques

with modern aesthetics and applications.

PEARLA – Established by Emirati designers Hessa and Fatma Ali Aljoker, Pearla is a Dubai- based brand

that creates conceptual ready-to-wear garments. The aesthetic varies from wearable for everyday

pieces, to more abstract and conceptual designs to capture attention.

SALTA – Kazakhstani designer Saltanat Baimukhamedova founded her label SALTA in 2008. In 2016 the

label relocated to Dubai, UAE, furthering Saltanat’s aim to become a Middle Eastern designer with global

vision. The label offers freedom and comfort yet with a touch of modern ethnic creativity – a

contemporary yet affordable aesthetic with a cosmopolitan touch and flawless shapes and lines

produced for successful, creative and feminine woman. This will be SALTA’s FFWD debut.

SOLTANA COUTURE – Showing for the first time at FFWD this season, Tunisian designer Fatma Ben

Soltane founded her label after having studied a master’s degree in Finance. Following her passion, she

creates pieces to make every woman feel strong, powerful, self-confident, independent and well

cultured.

SOTRA – Jeddah-based label Sotra makes its FFWD debut this season. Designed by Saudi designer Nouf

Hakeem, in collaboration with her partner Mariam bint Mahfooz, the brand creates collections that

focus on juxtaposing modern cuts with playful feminine details; to enliven urban wardrobes with colour

and texture. Stylish and comfortable, Sotra reflects the confidence and versatility of its customers.

STARCH FOUNDATION – Under the mentorship of Rabih Kayrouz, the Starch Foundation has presented

their chosen designers at each edition of FFWD, to great acclaim.

The three designers this season are:

Starch alumni BASHAR ASSAF – Beirut-based Lebanese fashion designer Assaf’s garments tend to

accentuate the female body with sophisticated yet demure silhouettes, solid colors and clean cuts.

/Pər’vərs/ – Perverse Concept – Lebanese designer Lobnan Mahfouz graduated from ESMOD in 2011

and following several internships around the world, launched /Pər’vərs/ in 2015. It is a unisex and

aseasonal brand that provides distinctive pieces targeting venturous individuals around the globe

inspired by the melting pot of genders and ethnic backgrounds. SALIM AZZAM – A Lebanese illustrator

and designer, Azzam is inspired by enacting social change through collaborating with communities. He

works with local craftswomen who embroider his designs and illustrations onto shirts and dresses.

Through their work, these women will tell their own stories with their own needles and threads, echoing

the village’s voice in the fashion world.

TALLER MARMO – Taller Marmo are Dubai-based design duo Riccardo Audisio and Yago Goicoechea. The

label merges European elegance with Middle Eastern charm and uses fine Italian tailoring with a

minimal approach, fused with Arabic traditions. Taller Marmo were recently awarded with the 2015

Regional Woolmark Prize for India, Pakistan and the Middle East.

THREE FIFTY NINE – Egyptian label THREE FIFTY NINE aims to introduce wearable art collections that are

inspired from art pieces and patterns with crisp colours, edgy graphic prints and playful sophistication.

ZAYAN THE LABEL – Zayan the Label is designer Zayan Ghandour’s contemporary ready-to-wear line

featuring signature hand-embroidered motifs and prints, innovative cuts and modern silhouettes. A

decidedly feminine spirit informs every collection, be it through the dainty use of a signature narrative,

an unexpected design twist or a bright pop of colour where you least expect it. Every season, a tale of

love and light is unraveled, and the delight is always in the detail.

*The programme of designers is correct at the time of release, and is subject to change. For the most updated list of

designers please consult the FFWD website.

Fashion Forward Dubai is an industry-focused event, open to members of the regional and international

fashion communities. A limited number of passes are available to the public and those wishing to attend

can register in advance through the FFWD website, from Wednesday 2nd March.