Abu Dhabi – MENA Herald: Sky News Arabia has announced the launch of its live broadcast via Rogers Cable, a Canadian cable television service by Rogers Communications Inc. With the new service, the channel’s audience in Canada will enjoy watching a host of its programs and bulletins through subscribing to the service online.

The announcement was made on the official Twitter account of Nart Bouran (@NartBouran), CEO of Sky News Arabia.

Speaking about the launch, Bouran said: “After reaching out to our audiences in the United States via Sling TV, joining Rogers Cable was the next strategic step. We have always been keen to provide our followers and audience, regardless of their location, with a continuous broadcast of our unique content on various platforms.

“This expansion aligns with our efforts as an international media organization to provide quality content. It also complements our presence on other platforms such as satellite TV, website, social media, smart mobile applications, and live broadcasting on six major international airlines. This new service will enable our Canadian audience and followers to watch our broadcast on smart devices via subscription.”

Slava Levin, Co-Founder and Chief Executive Officer of Ethnic Channels Group Limited, said: “As the largest distributor of multicultural television content in Canada, Ethnic Channels Group brings with it a combination of cutting edge technology and distribution expertise. We share a common vision with Sky News Arabia to showcase premium news programming content to Canadian audiences. Sky News Arabia, which has already distinguished itself by its excellent journalism, can now claim its share of Canadian viewers and become the destination channel for world class news.”

Rogers Communications Inc. is a diversified Canadian telecommunications and media company founded in 1960. It provides live broadcasting services of many international TV channels via the internet. Subscribers can watch their favorite programs via smart devices or on television for a monthly fee.

Based in Ontario, Canada, Ethnic Channels Group (ECG) is a television broadcasting, distribution and communications company specializing in multicultural, sports and news television channels for Canadian, American and Australian markets. In addition to owning and operating more than 100 television channels, ECG acts as a sponsor and distributor for channels authorized for distribution in Canada, under the eligible satellite services list of non-Canadian programming services and stations. ECG services are currently available on cable, satellite and IPTV platform throughout Canada, United States and Australia.