Monday 7, March 2016

Dubai – MENA Herald: Canon Middle East is all set to take video capturing to newer and greater heights by launching the new ME20F-SH multi-purpose video camera at CABSAT 2016.
Canon’s ‘magic camera’, the ME20F-SH is a professional multi-purpose video camera capable of capturing full colour images in extremely low-light environments. Boasting an industry-leading unrivalled maximum ISO of over 4 million (+75dB) the camera can capture ‘never before seen’ colour footage in almost complete darkness (0.0005 lux), plus additional support for infrared (IR) filming.
Supporting image capture in situations where it previously would not have been possible, the ME20F-SH is ideal for use within specialist applications such as TV productions of night-time wildlife, deep sea/cave exploration, astronomy and surveillance. The ability to install the camera in a semi-permanent location, with remote control operability also means that for documentary and natural history filmmakers, long term projects and events can be captured with minimum staffing.
Canon, having exhibited at CABSAT for several years now, will showcase its first-class 4K range in its entirety for the first time in the Middle East – with 4K lenses, sensors and reference displays all on show to demonstrate the company’s advanced glass-to-glass 4K workflow.
The Canon stand will include dedicated areas for live capture, providing visitors with the opportunity to get hands on with Canon’s 4K and Full HD product range through a series of shooting scenarios, review and editing processes. A variety of live demonstrations including cinema shooting and documentary shooting will also be available to visitors.
Canon will have a special 4K Experience Zone which will feature the unique 4K Projector – the XEED 4K500ST, a first-of-its-kind projector to be launched in the Middle East. The zone will have other 4K technology such as the highly anticipated EOS-1D X Mark II, its new flagship DSLR that shoots 14 frames per second (fps) with full AF/AE tracking and 16 fps in Live View mode, the EOS C300 Mark II, a 4K video camera specially designed for filmmakers and broadcast producers and XC10, a compact, lightweight video and digital stills 4K camera.
“As the industry realises the benefits of 4K within a professional workflow, Canon has been developing our product range to meet the needs of our professional imaging customers,” said Hendrik Verbrugghe, Marketing Director, Canon Middle East. “Canon recognises that demand for higher quality production is going to grow. This year at CABSAT 2016 will be displaying the full set of tools needed for this next step forward in versatile 4K content production.”
At the show, broadcast and cinematography professionals will be able to get hands-on with Canon’s full range of 4K and Full HD products, as well as having the opportunity to experience the full power of its optics portfolio. Industry professionals will also be able to experience the full power of the company’s optics portfolio with the opportunity to touch and try Canon’s extensive range of lenses, from broadcast to cinema and EF lenses.
Canon Middle East will be present in Hall 4, Stand D1-20 at CABSAT 2016, at Dubai World Trade Centre.