Monday 7, March 2016

Abu Dhabi – MENA Herald: The Sawab Center, a joint online engagement initiative by the Governments of the United Arab Emirates and the United States in support of the Global Coalition against Daesh, has launched a new social media campaign on the social networking sites Twitter and Instagram under the hashtag #HerAchievementsInspireMe.
Coinciding with International Women’s Day on March 8, the campaign aims to spotlight the achievements of several exemplary and entrepreneurial women and showcase how these women have supported society’s advancement. The Sawab Center is inviting the public to join the campaign by sharing tweets and Instagram images about women’s achievements using the hashtag #HerAchievementsInspireMe.
Through highlighting the accomplishments of women in social, cultural, political, economic, and other fields in the Arab and Islamic world, and across the Middle East region, the campaign forms part of the Sawab Center’s strategy to increase public awareness and support to counter extremism and refute the allegations of terrorist groups that attempt to negate the positive impact of women in society. By showing that women have always played a significant role in the region, the Center urges younger generations to draw inspiration from these exemplary women.
The Sawab Center launched its first campaign against Daesh’s inhumane treatment of women in November 2015 to unmask the deception used by the group to recruit women. The current campaign aims to highlight the positive counter-narrative to Daesh’s denial of women’s dignity.
The Sawab Center focuses on delivering fact-based, accurate and credible information without distortion or exaggeration. Within a relatively short period of time it has built robust and highly interactive social media platforms that offer a moderate and enlightened alternative perspective. The Center has accumulated over 53,000 Twitter followers and, through its online engagement, has inspired hundreds of millions of interactions.
The word ‘Sawab’ in Arabic signifies ‘doing the right thing’ or being on the ‘right path’. Since commencing its activities on July 8, 2015, the Center has aimed to do just that. It has worked to amplify the voices of moderation against Daesh by using social media platforms to allow the silent majority to express their opinions. The Center also seeks to expand its reach as part of sustained efforts to fight violent radicalism and digital terrorism.