Tuesday 8, March 2016

Dubai – MENA Herald: The Dubai Financial Market (DFM), the leading exchange in the region, powered by Avaya’s SDN FX fabric networking technology, has been recognized by Network Middle East magazine as the ‘Network Implementation of the Year 2015’. The exchange selected this solution for its ability to effectively and efficiently cater to day-to-day needs, while also offering the convenience of scalability to grow and provide a superior end-user experience

Network Middle East chose DFM’s network implementation as the winner based on the benefits of the network to the end-user and the efficiencies that the organization experiences.

Hassan Abdulrahman Al Serkal, Executive VP, Chief Operations Officer, and Head of Operations Division at Dubai Financial Market, said: “We were convinced of the capability, scalability and viability of the Avaya SDN Fx solution before implementation, and this recognition of our digital transformation journey by the industry expert Network ME magazine is validation of our decision. We continue to invest in the best technology solutions to provide our customers and traders the best experience, and our network is the foundation for this.”

Mohammed Areff, Vice President, Middle East, Africa, and Turkey, Avaya, said: “Dubai Financial Market’s implementation of SDN Fx is a landmark one, since it shows the effectiveness of the new network technology even in highly-stable and secure environments. We congratulate the DFM for their award from Network ME magazine.”

DFM’s SDN Fx Implementation
The Avaya solution for DFM’s infrastructure connects its main site with the disaster recovery site. Intermediate distribution frame (IDF) locations are spread throughout DFM to provide data and voice connectivity at every desk. The IDFs contain stacks of AVAYA edge switches to connect to the production and the test environment.

The Avaya SDN Fx architecture will encompasses the breadth of the DFM network, providing a single end-to-end service and a simplified, agile and resilient infrastructure. Network configuration and service deployment will be faster and easier. With this architecture, DFM can optimise its trading-based multicast services, migrate from legacy technologies, and introduce new services and changes quickly and efficiently.

The Avaya SDN Fx architecture is the first to deliver “connect anything, anywhere” simplicity, shaving weeks in provisioning time by allowing devices and users at the network edge to be added easily to the network. Built on the Avaya Fabric Networking technology, it features new products and capabilities for a complete solution that delivers on the promise of SDN, without the hidden complexity that comes with towering and complicated overlays of software and hardware.