Wednesday 9, March 2016

Dubai – MENA Herald: THE BEACH, the upbeat outdoor destination by Meraas, is gearing up to host the second cycle of its hip initiative ‘Urban Beats at THE BEACH by Vans’, combining music, art and extreme sports to offer an adrenaline-pumping weekend for Dubai’s youth.

In partnership with Vans, the original action sports footwear, apparel and accessories brand, Urban Beats will run from Thursday, 31 March to Saturday, 2 April 2016, at the North Lawn Amphitheatre of THE BEACH. The Vans brand promotes action sports lifestyle, youth culture and creative self-expression through the support of athletes, musicians and artists and through progressive events and platforms.

At Urban Beats, jaw-dropping acts of dare-devilry by international skateboarders will regale crowds, even as a live DJ sustains the energetic momentum throughout the weekend. While enjoying the rad vibe, the public can also view urban artistry at its best as popular graffiti artists leave souvenir one-off ‘tags’ at the event.
A competition arena will be set up on-site for amateur skateboarders, freestyle footballers, BMX riders and local break-dancers from Dubai’s up-and-coming talent circuit to test their skills at the city’s coolest hangout.