Thursday 10, March 2016

Dubai – MENA Herald: du took 60 lucky cricket fans to the Pakistan Super League semi-final and final matches in style. Through a social media contest that attracted over 12,500 entries on Facebook, du treated 30 lucky winners and their guests to an all-inclusive PSL experience – a tournament which attracted over 250,000 cricket fans in total. Winners were provided with luxury transportation to and from the match, to ensure they had a truly memorable experience. Three lucky mega-winners were chosen as ‘du Fan of the Match’ to have the once-in-a-lifetime experience of walking onto the field and receiving a signed ball from the captains of the winning teams.

“We constantly strive to enrich our customers’ lives in new, innovative and surprising ways,” said Fahad Al Hassawi, Chief Commercial Officer, du. “We are uniting UAE communities by offering them exceptional ways to interact with the things they love most. As a popular sport, Cricket is followed by a large population segment. Our collaboration with the PSL gave us a unique opportunity to take our valued customers on an unforgettable experience.”