Dubai – MENA Herald: Chemours International Operations SARL, a fully-independent, publicly traded company and the world’s largest producer of titanium dioxide, is participating in the Middle East Coatings Show being held at the Dubai World Trade Centre from March 14 to 16, 2016, in Dubai, UAE.

Chemours threw spotlight on its Ti-Pure™ brand of TiO2, a key component of some of the brightest and most efficient applications that include paints, plastics, laminates, and durable automotive and aerospace coatings. Within architectural coatings applications, Ti-Pure™ system solutions expand the limits of hiding power with fast and easy paint coverage. In industrial coatings, Ti-Pure™ products produce coatings with improved dispersion, minimum energy consumption, and excellent durability.

Aside from showcasing Ti-Pure™ products at the exhibition, Chemours International Operations SARL also showcased T-iPure™ OneCoat, enabled by TS6300 and Teflon™ co-branding opportunities. Ti-Pure™ OneCoat is a collaborative approach that combines unique technology, market insight, latest Ti-Pure™ development TS6300, and formulation expertise to expand the limits of paint hiding power beyond what was previously possible. Teflon™—the original fluoroproduct brand that has evolved from traditional ‘long-chain’ C8 chemistry towards more sustainable, ‘short-term’ C6 chemistry—is used in combination with Ti-Pure™ to develop stain repellent coatings.

Heike van de Kerkhof, Managing Director Titanium Technologies EMEA at Chemours International Operations SARL, said: “The global titanium dioxide market is poised to touch USD 31.19 billion by 2022, led by growing consumption of whitening pigment in the paints and coatings industry. The volume growth of architectural applications in the MENA paint additives market, on the other hand, is expected to be about six per cent year-on-year between 2008 and 2020. Chemours International Operations SARL is participating in the Middle East Coatings Show to leverage the booming regional industry. Our innovative Ti-Pure™ formulations are based on chemistry that was pioneered in 1931 and continues to improve even today to expand the power of coatings. During our participation in the exhibition, we look to offer sustainable solutions to our customers to enhance the quality of life of global consumers.”

The Middle East Coatings Show is the region’s only dedicated event for raw materials suppliers and equipment manufacturers. Chemours International Operations SARL will be present at Booth C01 at the venue.