Dubai – MENA Herald: Guvera, the world’s fastest growing brand-funded music streaming service, has today announced a major product upgrade to establish itself as the world’s most engaging and immersive entertainment platform.

In addition to exclusively curated highly and highly targeted branded playlists, Music Channels based on the GCC’s most popular genres, themes or moods give brands the opportunity to connect with users via exclusive content specific to their brand and align with their music strategy. Channels can include a whole new range of editorial content including video, written blog content, m-commerce, competitions and image galleries.

Guvera’s ability to facilitate aligning brands and their messaging with specific Channels and listener tastes means that the contextual relevance of brand content is also significantly increased. Broadening the listener’s experience also encourages them to spend more time exploring the product and discovering a brand’s offering, which will be intrinsically linked to their favourite genre or channel on the platform.

With Guvera Social, brands are now able to connect directly with their followers by posting targeted updates, commentary or exclusive offers and competitions. Brands can also make music recommendations to their followers by sharing songs and albums or letting followers know when they have updated a playlist on their channel.

Robb Snell, Guvera Head of Product, Australia, said, “Music is all about connecting people and expressing ideas and culture, which is why we’ve super-charged Guvera Social and introduced Music Channels. We’re helping members more easily navigate their music experience and at the same time encouraging music discovery. Our new Channels are all about discovery; discovery of friends’ personal music recommendations, all the latest music and diverse editorial content. Our Channels shine a spotlight on the underlying culture that drives artists and delivers a more immersive entertainment experience for our listeners.”

Guvera is available for Android, iOS and Windows Phone, tablets and smartphones, as well a desktop version via www.guvera.com. Guvera is also available to use on the Apple Watch.