Wednesday 16, March 2016

Dubai – MENA Herald: Max, the leading value fashion brand across the MENA region reopened its newly renovated store at Mirdiff City Centre. The store, which had a complete makeover, now features modern layouts, a brand new store design and more merchandise in order to create an enriching customer experience. The grand opening was marked with a ribbon cutting ceremony followed by in-store activities including photo booths, spin the wheel, and a surprise for the first 100 shoppers in-store.
Commenting on the launch, Mr. Ramanathan Hariharan, CEO, Max, said: “This is a great store that will allow us to position the Max brand differently in the market and showcase our merchandise better. We adapted the store format, size, layout and experience in line with customer feedback to ultimately ensure our customers continue to have a seamless shopping experience.”
The latest Spring collection from Max is now available in store, which includes a wide range of on-trend women & men’s fashion, kids wear as well as household goods, footwear, toys, cosmetics and accessories to choose from.
Max continues to grow aggressively in the Middle East with further store openings already in the pipeline. With an international shopping experience and strong pricing strategies in place it enables Max to cater to the customer needs in the UAE.
Max Fashion is part of Landmark Group, one of the largest retail and hospitality conglomerates in the Middle East and India. It currently operates in 16 countries across MENA and India. For more information, visit: