The use of the Dubai brand logo across any activity must be approved by Dubai Tourism, through the application of a consent form to ensure its proper and authorised implementation.
DED will ensure regular checks on all stores across the emirate as part of the Consumer Rights Campaign, as well as working hand in hand with Dubai Tourism to protect the brand by notifying businesses and individuals who carry illegal merchandise, and penalising businesses and individuals upon violation.
The move underscores closer market monitoring to ensure Dubai maintains its competitive edge as a trading hub as well as investment destination, and a sharper focus on intellectual property (IP) protection.
Commenting on the partnership, Director General of Dubai Tourism, His Excellency Helal Saeed Almarri, said: “Through enhanced collaboration between Dubai Tourism and the Department of Economic Development we are in a strong position to protect the Dubai brand logo and safeguard its integrity. This formality is significant in helping to further elevate Dubai’s exposure via branding, as we collectively work together towards achieving our goals and targets for Dubai.”
Director General of the Department of Economic Development, H.E. Sami Al Qamzi, added: “It remains a top priority to enforce and protect all IP rights in efforts to strengthen Dubai’s reputation as a competitive business destination and enhance the UAE’s position across global competitiveness rankings. We aim to do regular checks on all stores across the emirate to further assist Dubai Tourism in achieving its goals and ultimately meeting their 2020 visitor target.”