Jeddah – MENA Herald: HTC, the global innovator in smart mobile devices and technology appoints popular Arab Singer and Egyptian pop culture icon Mohamed Hamaki, as its social media brand ambassador, and he will work with the consumer electronics brand to establish music and sound quality as the brand’s defining competitive differentiator. He will also bring unique experiences to HTC users and enthusiasts across the MENA region, giving HTC and Hamaki fans the opportunity to create brilliant memories.

Mohamed Hamaki said: “HTC is a premium global brand that prides itself on sound quality and design innovation as its competitive differentiation, and this is why I see a strong link between the brand and myself. It is a privilege to partner with the brand that pioneered the art of truly understanding the critical need for a great audio experience on smartphones. I look forward to creating a strong sense of engagement with the fans of HTC across the region, with brilliant, unique experiences not only through music but also through their ground breaking camera technology.”

As social media brand ambassador for HTC across the MEA region, Hamaki will partner with the brand to further amplify HTC’s launch campaigns in the region with his online community. He will work with HTC to offer experiences to both his and HTC’s social media fans, which include exclusive access to behind-the-scenes at Hamaki’s concerts or music video shoots, and VIP tickets to his live concerts. He will also commit time to participate in live online chats with fans from across the region, presented by HTC.

Neeraj Seth, Head of Marketing, HTC MEA, said: “Hamaki has built on his efforts and success to become an instantly-recognizable musician from the Arab world. HTC appreciates the ‘challenger’ spirit that he has built his success on, and we are happy to collaborate with him in a long term strategic partnership to offer our users and fans the opportunity to interact more closely with this contemporary icon. Using the universal and language-agnostic platform of music and sound, which is also HTC’s strongest pillar and advantage, Hamaki and HTC will create matchless premium opportunities and memories for the Arab world.”

With over 122 million views on YouTube, 11 million fans on Facebook, and nearly 2 million followers on Twitter, Mohamed Hamaki is a true icon in a region where youth constitute a large and influential demographic of the population. Hamaki’s releases and concerts are eagerly awaited by fans across the region, and his notable accomplishments include Best Singer and Album at the Middle East Music Awards 2013, and Best Middle East Act at the MTV Europe Music Awards 2010.

HTC prides itself on the superior audio experience available through all its smartphones, and has prioritised innovation in this area as most people use their smartphone as their primary music device. HTC’s BoomSound™ with Dolby™ Surround and integrated amplifiers bring out the best in the music playback experience, with a dynamic range of sound.