Sunday 24, April 2016

Dubai – MENA Herald: AdZouk, a premium MENA SSP, has joined forces with SuperAwesome, the largest kid-safe digital marketing platform in the world, to bring kid-safe advertising to kids across the Middle East for the first time. Creating the only 100% kid-safe digital ad marketplace in the region, advertisers and publishers can safely engage young audiences using the industry’s most trusted technology.

Trusted by brands like Disney, Hasbro, LEGO, and Warner Bros, SuperAwesome’s COPPA-compliant platform reaches over a quarter of a billion kids each month around the world and is used by hundreds of brands for kid-safe digital advertising and branded content delivery to the under-13 audience across virtual worlds, desktop web, YouTube and mobile. The company already has a global presence in the US, Europe, South East Asia and Australia.

Adzouk are a premium SSP in the MENA region, comprised of thousands of high quality sites. Their network enables campaigns to be delivered to over 45 million users per month, across 17 countries in the region.

From this month, AdZouk will be offering brands and content creators SuperAwesome’s “AwesomeAds” platform, the only advertising platform built specifically for the data-privacy requirements of the under-13 kids industry (certified, COPPA-compliant), to deliver enhanced kid-safe advertising to thousands of kids in the region.

Commenting on the partnership, Jamie Atherton, MD, Adzouk said, “Kids across the MENA region make up a huge percentage of our audience and are the next generation of advertisers and publishers. By teaming up with SuperAwesome, AdZouk will be at the forefront of the kid-safe advertising industry. In turn SuperAwesome will benefit by establishing a footprint in a new region.”

Dylan Collins, SuperAwesome CEO, added “Making both our platform and marketplace available to brands and content owners globally is a key objective of ours. We’ve known Adzouk for some time and been consistently impressed by their professionalism and expertise. We’re delighted to be opening up the MENA region with them as a partner”