Dubai – MENA Herald: Rotana, one of the leading hotel management companies in the Middle East, Africa, South Asia and Eastern Europe, has added one more honour to its growing list of accolades by winning the award for “Best Loyalty Programme” at the 2016 Business Traveller Middle East Awards for its Rotana Rewards programme. The award was presented to Rotana at an event attended by leading travel industry executives from around region.
“We are honoured that Rotana Rewards is acknowledged once again as the best loyalty programme in the Middle East hotel industry,” said Omer Kaddouri, President and CEO of Rotana.
“At Rotana we are dedicated to creating a truly differentiated loyalty offering that provides guests with what they really value and which deliver rewards that best suit their needs. Building dedicated relationships and turning first-time guests into long-term brand advocates and loyalists is essential to our business success, and we remain passionate about ensuring that the Rotana Rewards programme evolves continuously to keep pace with customer expectations, thereby helping us build an expanding pool of loyal, satisfied guests,” Kaddouri added.
Rotana was the first regional hotel company to launch a loyalty programme for dining and staying in 1999. Rotana Rewards has since grown to become one of the most successful hospitality loyalty cards in the world, with more than 150,000 active members with a renewal ratio of 74%.
Widely recognised as the premier loyalty programme of its kind in the region, Rotana Rewards allows guests to discover a world of unique benefits, where only the best experiences, access and rewards await them. Members enjoy exclusive perks and privileges – ranging from complimentary dining and upgrades to special offers and unbeatable rewards – that make staying and dining with Rotana a memorable and rewarding experience.
Rotana Rewards comprises three amazing loyalty programmes – Rotana Rewards Classic, a programme specifically tailored for corporate clients that regularly book hotel, conference and banquet facilities; Rotana Rewards Select, designed to reward the repeat stayers segment with a host of perks and privileges; and Rotana Rewards Exclusive, which offers members exclusive privileges such as VIP amenities, late check-out, room upgrades, complimentary dining, discounts on room rates and the ability to earn points when spending at any Rotana hotel or food and beverage outlet.
Across the three Rotana Rewards programmes, members can enjoy easier online management of membership profiles, ability to redeem loyalty points via the Rotana Mobile App as well as a choice of more than 1,100 gifts and rewards.
The Business Traveller Middle East Awards are hosted each year to celebrate the very best of business travel where the region’s top companies in the airline, airport, hotel and car rental industries compete for honours.