Tuesday 3, May 2016

Dubai – MENA Herald: Bay Square, a mixed-use project developed and managed by Dubai Properties, today announced the grand launch of the first signature UFC GYM in the Middle East at Business Bay, one of the most renowned destinations where people can live, work and play, developed and managed by Dubai Properties (DP). The Ultimate Fighting Championship (UFC) GYM is a brand extension of the biggest global brand for mixed martial arts (MMA) combined with fitness. The 22,000 sq.ft facility located on the podium level of Bay Square offers residents and visitors of Dubai the opportunity to be part of the renowned UFC community.

The much-anticipated franchise spans more than 22,000 sq.ft of gym space, featuring the very first Octagon in the Middle East – UFC’s fighting cage. The gym offers a full-range of functional fitness classes, group and private mixed martial arts (MMA) training, group fitness, personal and group dynamic performance-based training, and MMA youth programming that members of all fitness levels and ages can enjoy.

Mohammed Bin Essa, Executive Director Retail and Commercial Properties, Dubai Properties said: “As one of the largest developers and managers in Dubai, we ensure partnering with leading brands to deliver upon dynamic needs of the residents and visitors of the Emirate, and the launch of the UFC Gym is a testament to this approach. We are thrilled that Bay Square will be home to one of the prominent gyms worldwide, with 117,000 members around the globe. Friends and families will have access to train with fitness experts at the calibre of world champions.”

George Yiasemides, Chief Operations Officer of UFC Gym said: “We have found the ideal location for our first Middle East based UFC GYM, at the heart of the most vibrant cities in the region, Dubai, at Bay Square in Business Bay. This gym is extensive and packed with exciting new fitness-related experiences. We have plans to further expand our presence in the region, as we strongly believe we have a huge fan-base looking forward to be coached by professional fighters.”

Members of the facility will experience UFC GYM Train Different approach using different training techniques inspired by UFC athletes. Membership includes unlimited access to UFC Octagon and signature classes such as Daily Ultimate Training (DUT), TRX, Muay Thai, Brazilian jiu-jitsu, kickboxing, boxing, mixed martial arts conditioning, women’s self-defence, as well as group fitness classes such as zumba, yoga, Cycle Circuit and more.

Since debuting in 2009, UFC Gym has opened more than 120 locations throughout the United States, Australia and Canada. The fitness franchise has continued to grow at a pace, opening more than 50 locations in the past two years and more than 100 clubs expected to open in the next year.

UFC Gym at Bay Square, is now operational, and enrolment programmes are open for public along with facility tours.