ENOC Lubricants and SODIKart International race into partnership

Tuesday 10 May 2016

Dubai - MENA Herald: ENOC Lubricants, a division of Emirates National Oil Company (ENOC), today announced a sponsorship agreement with SODIKart International, one of the leading karting teams in the region, to provide premium lubricants for the entire fleet of go-kart vehicles.

As part of the agreement, ENOC will provide the fleet with a wide range of premium lubricants that are designed to meet the requirements of the exceptionally high technical standards found in transmission systems. These include: ENOC ACTIVE PREMIUM synthetic based oil for the lubrication of torque converters, transmission gear and hydraulic systems used in passenger cards, light trucks and heavy vehicles. ENOC Lubricants will also provide the team with ENOC ULTRA BREAK FLUID synthetic brake and clutch fluid, and ENOC VERRON MP GREASE; a high quality lithium grease used for water pump bearings, steering joints and other chassis plain and anti-friction applications.

This is the first instance of ENOC supporting an international sporting team

“Our focus has always been on the customer, be it products or services,” said Zaid Alqufaidi, Managing Director, ENOC Marketing. “Our sponsorship of SODIKart is an interesting partnership that allows us to tap into a relatively niche market.

Go-karts have very specialised needs in order to run efficiently, and ENOC’s range of premium lubricants have been designed to meet these specifications. SODIKart’s trust in ENOC is a testament to the quality of our diverse product offering and we look forward to fruitful relationship with this exciting team.”

The partnership will also offer branding opportunities for ENOC on SODIKart’s vehicles and stand located at the Autodrome, which will increase engagement and visibility among a niche segment.

Established in 1981, SODIKart is a French kart manufacturing company. Over the last 30 years, SODIKart has emerged as a leading company in this sector, supported by a robust research and development division that has earned numerous patents.

ENOC Lubricants produces, distributes and markets diverse lubricants in the Middle East, Africa, South East Asia, the Indian Subcontinent and CIS countries. The entity also undertaking blends lubricants as per third party requirements.

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