Tuesday 10, May 2016

Dubai – MENA Herald: Public relations practitioners from across the globe will gather in Bordeaux, France, next month to discuss worldwide trends and best practices at the annual meeting of the International Public Relations Network (IPRN).

Comprising leading independent public relations firms from 40 countries, IPRN members meet yearly to form mutually beneficial relationships to advance client needs and trends in international markets. IPRN is one of the world’s largest independent agency networks with members covering markets in North and South America, Western and Eastern Europe, the Middle East, the Far East and Australia.
In addition to networking with international contacts, members have access to case studies, resources and local knowledge through its network of more than 5,000 communication specialists. Attendance at the Bordeaux conference helps to establish close working relationships with other members, learn from global sector experts, PR senior specialists and which often facilitates the referral of business from one member to another and one country to another.
“Interaction with our counterparts from various parts of the world has had very positive implications for our clients. The knowledge transfer has been enormously successful,” said a joint statement by U.S. agency representatives Jan Gusich, CEO of AKHIA Public Relations and Carrie Jones, Principal of JPA Health Communications.
At the conference, May 13-20, the group will hear from exciting speakers on a variety of topics including preparing the next generation of practitioners, how to present an international pitch, and evaluating when it’s time for your agency to be acquired. A highlight will be a presentation by City of Wine Marketing Manager Oliver Kollek, before the official opening of the fantastic facility, who will present the organizations global marketing and communications strategy. Attending agencies will also present agency case studies in the competition “IPRN Project of the Year”, with one campaign winning first place recognition as the best and others as winners of the categories: B2B, B2C, C/CSR and International.

“This conference is an incredible opportunity to share insights with our global colleagues and connect with the sharpest minds in the profession,” said Luis Gonzalez, IPRN executive director and principal manager for LUCA Comunicacion Corporativa in Madrid. “Hosting the conference in Bordeaux gives us a chance to showcase the history and beauty of this extraordinary area of France to our international guests as well as to prove the skills and experience of our chairman, Chantal Carrere-Cuny, and her team at her agency Passerelles, who is organizing the event.”

IPRN is dedicated to offering unequalled opportunities for the advancement of knowledge through the exchange of information and experiences with other public relations professionals throughout the world.