Dubai – MENA Herald: SOUQ.com, the largest online retail and marketplace platform has announced its ‘May Mobile Mania’ sale in the UAE from 28th May till 3rd June, designed to capitalise on the booming smartphone usage in the region. As per the latest Google Insights report, the average consumer in the UAE in 2015 owned three connected devices, one of the highest rates of device ownership in the world. In addition, the UAE is the world’s third most connected population as per the latest Connected Consumer Index meaning SOUQ.com’s ‘May Mobile Mania’ is perfectly targeted to benefit consumers looking for their next device.
During 2015, SOUQ.com recorded a significant 32% growth in smartphones sales and is currently experiencing a 100% increase in smartphones searches on its platform – highlighting the increasing consumer thirst for new technology. In 2015, during its May Mobile Mania event SOUQ.com sold 1.3 times more devices in the UAE than an average month on the platform. This time with incredible deals on smartphones, SOUQ.com is expecting to meet and exceed these expectations with its latest sale.

Ronaldo Mouchawar, SOUQ.com CEO & Co-Founder comments, “The UAE has one of the highest smartphone penetration rates in the world, so we are dedicated to providing our customers with the best value deals and also empowering them to make better choices. Our ‘May Mobile Mania’ sale will offer customers access to new and innovative global brands via the best deals which our customers will capitalise on, so we are set to see a significant uplift in sales of smartphone devices.”

“We have truly blazed the trail in bringing global smartphone brands to consumers in the region for the first time ever using a ‘factory to consumer’ business model. This helps us to deliver our brand promise to provide our valued customers with the best deals and exclusive products in the region. Many global brands are keen to enter UAE’s thriving smartphone industry and leverage our platform to do so.”

SOUQ.com has partnered with Emirates NBD to offer 10% additional discount to consumers using its debit or credit card during ‘May Mobile Mania’. Consumers can now also redeem Etisalat reward points on SOUQ.com.