Tuesday 31, May 2016

Dubai – MENA Herald: MasterCard, a leading technology company in the global payments industry, in collaboration with Beam Wallet, a world-class mobile commerce and rewards platform, will bring consumers a fast, innovative and rewarding way to shop at over 3,000 stores in the UAE.

The innovative mobile payment solution offers users the chance to earn a range of rewards, including food and beverage, travel, shopping, telecommunications and entertainment discounts at physical retail outlets in the UAE. Beam Wallet users, thanks to this collaboration with MasterPass by MasterCard, can now enjoy shopping online at over 250,000 global locations.

MasterPass by MasterCard is a digital platform that enables consumers to pay quickly and securely using any payment card or enabled device. It can be used wherever the “Buy with MasterPass” checkout button is found. A list of global outlets can be found online.

Founded in the UAE, Beam Wallet is a revolutionary mobile commerce and rewards platform, transforming shopping for consumers. Beam Wallet’s unique value proposition and world-class platform aims to bridge the gap between retail’s digital and bricks and mortar environments. For the consumer, Beam Wallet makes shopping rewarding, convenient, secure and fun.

Among the 3,000 merchants accepting the innovative payment solution is Emirates National Oil Company (ENOC). Users filling up at ENOC gas stations across the UAE can now stay in the car with their windows closed as they make payments with a few taps on their mobile phones.

“Beam’s mission is to transform the way people shop, while at the same time delivering unique value and insights for our partners. We are super excited about our partnership with MasterCard as this will allow us to benefit from the considerable advantages of the MasterPass by MasterCard platform. ENOC have been great to work with in developing an awesome user experience that is truly groundbreaking. And more importantly we feel that consumers will love the experience of using Beam Wallet at all ENOC and EPPCO stations,” said Shezan Amiji, Co-founder of Beam Wallet.

Shezan Amiji added, “With our collaboration with MasterCard and ENOC, Beam Wallet is cementing its position as the leading mobile commerce platform in the UAE.”

“The belief that technology has the power to simplify our everyday lives and enhance its quality through sustained innovation, forms the cornerstone of our growth philosophy at MasterCard. We are excited to enable this unique mobile payment technology in the UAE, which will eliminate the need to carry cash or a physical card when shopping at thousands of popular stores in the UAE, and open hundreds of thousands of online shopping experiences for consumers,” said Khalid Elgibali, Division President – Middle East and North Africa, MasterCard.

“As an organization that interacts with around 750,000 customers on a daily basis, we have noticed that the UAE consumer is unique: dynamic, connected and consistently on the go. In order to engage with our customers, ENOC in partnership with Beam, has rolled out Bluetooth Low Energy (BLE) beacons at our service stations to enable payment for fuel and convenience store transactions, allowing consumers to pay through their mobile phones,” said Burhan Al Hashemi, Managing Director, ENOC Retail. “This is amongst the first instances that BLE Beacons have been used in the fuel retailing business, allowing Dubai to add to its growing roster of ‘firsts’. BLE technology ultimately allows us to not only evolve with our customers, but also enables us to realize Dubai’s smart city strategies, as outlined by our leadership, into a reality.”

To watch a live demonstration of the technology and other innovative solutions from MasterCard, visit Cards and Payments Middle East 2016, taking place at Dubai International Convention and Exhibition Centre until 1 June 2016, where MasterCard is exhibiting at D-D30 stand within the Cards and Payments Hall.