Dubai – MENA Herald: Majid Al Futtaim Cinemas, the dedicated cinema arm of Majid Al Futtaim, the leading shopping mall, retail and leisure pioneer across the Middle East and North Africa, has today opened the largest screen in the Middle East at its VOX City Centre Deira location.

The leading UAE cinemas brand, VOX has completely transformed its City Centre Deira Cinema which includes 4 movie concepts across 20 screens, offering movie fans world class movie entertainment right here in Dubai and creating great moments for everyone.

One particular element of the rejuvenated VOX cinema has local movie buffs in a spin as City Centre Deira is now home to the largest screen in the MENA region. The massive laser screen housed in VOX’s MAX theatre measures an impressive 31 metres wide and almost 13 metres tall. VOX MAX also boasts a Christie 6P Laser 3D projection system and possibly the most powerful audio technology in the world using DOLBY ATMOS cinema systems.

The largest laser illuminated screen in the Middle East, VOX MAX covers a total of 408 Square metres. The cinema accommodates 550 guests in one sitting; bringing a whole new energy to Bollywood blockbusters and adrenaline-filled Hollywood action movies.

Speaking about the new VOX Cinema in City Centre Deira, Cameron Mitchell, Chief Executive Officer at Majid Al Futtaim Cinemas – VOX Cinemas, said: “It is an honour for us to have an accolade like the biggest screen in MENA right here in Deira. This particular location has always had a high volume annual footfall and our customers indicated that they wanted a movie experience that surpassed what was currently on offer anywhere in the region. We have listened to what our customers want and we have invested significantly to deliver the very best movie experience with luxury, action and a big screen experience.”

He continued: “Responding to customer trends, preferences and feedback is something that we have mastered over the years within our various VOX Cinema outlets across the region and City Centre Deira is the perfect location to open this new large screen cinema which is our most ambitious one yet. We have every intention of continuing our efforts in delivering great moments and customer-focused premium cinema experiences with a strong pipeline of new features and concepts to advance our customer experience even further.”

The 20-screen cinema in City Centre Deira will also include four new VOX GOLD luxury cinemas where guests can relax in intimate and private surroundings to enjoy the bespoke menu inspired by the renowned Michelin star chef Gary Rhodes and his team. Keeping the guest at the heart of the VOX experience, VOX GOLD will also feature wall-to-wall screens, al a carte waiter services, semi reclining armchairs and private lounge areas to enjoy before or after the movie.

VOX at City Centre Deira will also feature the immersive movie experience, 4DX, which goes beyond the confines of the theatre and transports audiences into another world with simulated rain, wind, thunder, lightning, motion and even scents. Inside the cinema, dynamic movement of 4DX motion chairs and engaging environmental effects makes each movie a journey beyond imagination.

VOX also extended its offering for children with a VOX KIDS theatre for mini-movie buffs complete with party room and facilities to help celebrate birthdays in style.

From 31st May Guests can book tickets for the new Deira location online through www.voxcinemas.com or contact 600 599 905.