Dubai – MENA Herald: LandmarkShops.com, the flagship E-commerce and Omni-Channel initiative of the Landmark Group, today launched a brand new redesigned and re-engineered version of its website. The site features over 100 structural, design and technological improvements aimed at offering customers a simpler, faster, more useful and more exciting shopping experience.

A brand new version of the Android app has been launched for a fresher, faster and more modern experience on-the-go. This new version is based on Google’s latest design philosophy – Material design – in line with best-in-class apps like YouTube, Gmail, Evernote, Slack and AirBnB.

Additionally, the online shopping experience for leading home retailer Home Centre has become easier and more convenient, with the launch of Scheduled Deliveries. Home Centre’s online shoppers can now choose a preferred date and time for their furniture deliveries. They also have the option to choose faster Express Delivery for an additional AED 250.

Savitar Jagtiani, Business Head – E-commerce, says, “We’re thrilled and excited to announce the launch of the best version of LandmarkShops ever! Delivering a great customer experience is easier said than done, and with today’s launches featuring a brand new LandmarkShops experience with over 100 improvements, a fresher, faster and more modern Android app along with Scheduled Deliveries for Home Centre, we believe that we continue to walk-the-walk on genuinely making our customers’ lives better.”

The redesigned website has been entirely re-engineered, making it more than three times as fast as the previous version. The customer shopping experience continues to be protected and secured by industry-leading 256-bit SSL encryption.

Over 100 structural and visual design enhancements have been made to the desktop and mobile interfaces, making shopping for the group’s 7 leading brands such as Home Centre, Splash, Max, Babyshop, Lifestyle, Shoe Mart and Centrepoint easier, faster and more intuitive.

One of the primary objectives of this design overhaul was to enhance the brand experience, including: increased density and curation of products on the page, bringing customers closer to their favourite brand’s latest products; a major upgrade to the navigation of the brand-page, giving shoppers a comprehensive overview of their favourite brand’s offerings at one glance; more helpful editorial content for sections such as collections, in-store offers and blogs, and an easy-to-use store locator.

The overhaul reinstates the LandmarkShops team’s commitment to delivering a great experience to millions of customers through world-class brands, great products, ongoing innovation, best-in-class design and advanced engineering.